Arts PR « Taylor Herring

Arts PR

Temporary Melting Soldier installation erected as symbol of remembrance for those who fought at Passchendaele

Posted on July 28th, 2017 in Arts PR,Consumer PR,History PR,PR Stunt,Stunt Of The Day,Tourism PR.

The Battle of Passchendaele during World War 1 has been etched in the history books as a four month long atrocity filled with horror, pain and an unprecedented loss of human life. Around 2,100 British soldiers died each day, equating to 475,000 British and German soldiers in total, with 90,000 bodies never being identified and 42,000 bodies never even being recovered over the 105 days of the battle. Soldiers battled through awful conditions, with immense and devastating amounts of swamp-like mud which itself claimed many lives alongside the warfare that was going on, sunk full-size tanks and drowned cavalry.

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‘The Melting Soldier’ statue in Trafalgar Square is intended as a reminder to us all of this tragedy and the conditions that the young men had to endure in what was for many, their final days. . Organised by Visit Flanders tourist agency,it is a temporary figure constructed entirely of mud and sand  and the statue’s subjection to the natural elements means that it is slowly melting away before the public’s eyes.

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The statue’s artist Damien van der Velden said this is intended to reflect ‘the emotional or exhausting feeling that the solider has to have at that moment (of war).’ The installation provides a poignant reflection on the devastation of this battle and of war in general. The placement of ‘The Melting Soldier’ in such an iconic location means the message of the statue reaches far and wide and provides important food for thought, as well as a fitting tribute to those who died serving our country.

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Deliciously deceptive: These pollution popsicles are just as beautiful as they are toxic

Posted on June 8th, 2017 in Arts PR,Consumer PR,Environmental PR,PR Stunt,Stunt Of The Day.

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Who doesn’t love an ice lolly? Well you might want to think twice before putting these pretty popsicles in your mouth as they hold a rather disgusting secret. These as no ordinary popsicles, these are pollution popsicles!

Made by students as a final project from the National Taiwan University of Arts these beautiful crystal clear lollies may look like incredible treats from an artisanal boutique but upon closer inspection play host to a whole horde of nasties; from crushed snails to plastic rubbish and even excrement. Not so yummy now, are they?

Each of the popsicles were formed from samples taken from Taiwan’s 100 polluted water sources and are intended as a damming reminder of the importance of having access to clean water.  Hung I-chen, Guo Yi-hui and Cheng Yu-ti; the students responsible for the project also designed deliciously deceptive packaging to house their creations which were then numbered to reflect the area in which the sample originated from.

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Although as anyone who has tested an ice lolly on a hot or even tepid day knows, they do not last long – so to preserve the statement that this artwork represents the three students also spent time painstakingly recreating each one in crystal clear resin to gross out viewers for the times to come.

One thing is for certain, I will never look at an ice lolly the same way again.

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Great Fire of London 350th Anniversary

Posted on September 6th, 2016 in Arts PR,Attraction PR,History PR,stuff we liked,Stunt Of The Day.

This weekend saw London mark the 350th anniversary of the Great Fire of London, featuring burning a 120-metre-long model and 4 miles of collapsing dominoes.

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Over 500 volunteers meticulously placed 23,000 breeze blocks throughout London, starting from Monument and making its way through the Gherkin, St. Pauls and finally bursting into flames at Barbican. The excitement was contagious, as Londoners and tourists followed the dominoes through the cities gardens, markets and even churches.

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Continuing to mark the commemorative date, a sculpture of 17th century London was lit as crowds gathered on the Thames to watch the flames. The festivities continue at the Museum of London, where themed walks, tours and workshops will take place.

Airbnb does Van Gogh

Posted on February 12th, 2016 in Arts PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

In order to promote an upcoming exhibition on the domestic spaces painted by Vincent van Gogh, the Art Institute of Chicago has recreated one of van Gogh’s most famous paintings — The Bedroom — as a rentable room on Airbnb.

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This is the ‘Bedroom in Arles’ by Vincent Van Gogh, one of the impoverished artist’s most famous works.

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The room is layed out exactly like the painting, while the walls and floor are painted in the same impressionistic style that Van Gogh is famous for.

The room will only set you back $10 a night – and the story has gone international.

Airbnb are proving, time after time, that it’s a brand happy to try/get involved things that are a little bit unusual and daring, and that strategy is reaping rewards.

[h/t The Guardian]