Ugly jumpers are BAAd, Diesel take on the Holiday woollen craze in hilarious new video! « Taylor Herring

Ugly jumpers are BAAd, Diesel take on the Holiday woollen craze in hilarious new video!

Posted on November 15th, 2017 Katie Mallion in brand PR,Comedy,Consumer PR,Fashion PR,PR Stunt,Stunt Of The Day.

It’s that time of the year again where the temperature is low, the days are short, and the hot drinks are plentiful. You know what that means? The ugly Christmas jumper is about to make its annual comeback. Everyone you know will “ironically” wear one at some point over this holiday season. Who knows where this odd fad came from, but Diesel is trying to fight back!

Diesel artistic director, Nicola Formichetti, Says No to Uncool Wool in this hilarious new campaign! The video features Formichetti playing the role of Macchiavelli, who hates the overused material so much, he refuses to let his employees wear it. The models in his latest photoshoot attempt to destroy the boring woollen jumpers – but something is missing…

Give a warm welcome to the world’s newest model: Sheep!

The enemy of Diesel’s holiday campaign is on their side? It turns out sheep are also tired of being dressed in wool, preferring to wear some of Diesels (arguably) more stylish jeans and leather jackets. Diesels new muse can be seen in Diesel shops around the world, each dressed in a different outfit – the good news is that they’re all available in human sizes as well!

While the video was fantastic, I know I probably will wear at least one ugly Christmas jumper at some point over the holidays. Ironically, of course.

[email protected]

Leave a comment

Recent Posts

Yippee Ki-Yule! Sky Cinema team up with Cassetteboy to prove Die Hard is a Christmas Film

Posted on December 12th, 2018 in Taylor Herring News.

Iceland launch world’s first in-store ice rink

Posted on December 10th, 2018 in Taylor Herring News.

Greggs launch free gift wrapping service and Christmas gift range

Posted on December 4th, 2018 in Taylor Herring News.

Animatronic Orangutan scales Christmas tree for Iceland campaign

Posted on November 14th, 2018 in Consumer PR,Taylor Herring News.

Louis Walsh stars in new Christmas advert for Elves Behavin’ Badly toy range

Posted on November 6th, 2018 in Taylor Herring News.

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed