Tiffany’s puts their own special twist on “Everyday Objects”; just don’t look at the price tag « Taylor Herring

Tiffany’s puts their own special twist on “Everyday Objects”; just don’t look at the price tag

Posted on November 9th, 2017 Katie Mallion in brand PR,Consumer PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

If somebody asked what do I consider my staple, everyday objects I can guarantee my answer would be ‘a hairbrush, perfume and my watch’ – nothing fancy or out of the ordinary. But Tiffany are setting out to make you think differently about even the simplest of  items.

Consistently standing apart from the rest with its luxurious and desirable jewellery that a good proportion of females can only dream of owning, Tiffany & Co have yet again achieved exactly that with the release of its brand new range of ‘Everyday Objects’ but make no mistake; this collection is anything but ordinary.

It features items made from sterling silver and gold, including $95 paper cups, $1000 tin cans and $275 pencil sharpeners – which you certainly wouldn’t be allowed to take in your school pencil case!

The brand’s reasoning that “beautiful things should not be limited to special occasions” falls in line with the concept behind such a unique range, to elevate practical objects to a more extravagant status and admittedly it does just that; just don’t tell our bank account how much we want that tin can!

– @catherine_dolan

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