Bookworms rejoice! Book your ticket aboard Beijing’s magical literary train « Taylor Herring

Bookworms rejoice! Book your ticket aboard Beijing’s magical literary train

Posted on November 1st, 2017 Katie Mallion in App PR,brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day.

For the majority of us when we think of trains, whether that be the subway in New York, the metro in Paris, or the tube in London, we are haunted with memories of those all too often bad experiences encountered on our daily commutes. We’ve all been there.. piling onto the train like herds of cattle, scrambling for a seat like it’s a game of musical chairs or spending the entirety of the journey stood up with our face in somebody’s armpit – delightful!

However for the lucky commuters and public of Beijing, such happenings were all but a distant memory thanks to a new campaign running for the Chinese audio-book app ‘Get’, which has seen selected subway trains transform into any bookworms heaven!

With not a hard copy in sight, those aboard are treated to a truly unique interactive experience, pleasing to both the eyes and the ears. The carriages were decorated in abundance with images of various Chinese novels plastered (quite literally!) across the inner walls to create that library-esque look. Should a passenger fancy reading into it further, all they have to do is grab their phone, scan the QR code found on the walls and like magic an app is downloaded where a range of audio-books all available to listen to for free!

In case some passengers weren’t already in complete awe, a magician could be found performing tricks aboard the train. If you ask us such a magical transformation would not be complete without one!

The campaign is currently running to promote the app’s contest encouraging users to listen to audiobooks for seven consecutive days to be in with a chance to win a 24K carat gold necklace. Albeit an unusual prize with little relevance to books, I’m sure if we all found ourselves in Beijing we would be in it to win it!

@catherine_dolan

 

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