Put your phones down! Will Ferrell stars in #DeviceFreeDinner: A series of ad spots we can all relate to « Taylor Herring

Put your phones down! Will Ferrell stars in #DeviceFreeDinner: A series of ad spots we can all relate to

Posted on October 20th, 2017 Katie Mallion in brand PR,Celebrity PR,Charity PR,Comedy,Consumer PR,Online PR,PR Stunt,Stunt Of The Day.

We are all guilty of looking at our phones when we shouldn’t be. Perhaps glancing at our messages when crossing the road, or endlessly scrolling through our Instagram feeds at the dinner table. Well, in order to stem this uncouth trend, US non-profit organisation Common Sense have teamed up with Will Ferrell in a new ad campaign aiming to take our phones OFF the table. In other words, the campaign intends to highlight the negative impact that using smart phones can have on children.

The ad series presents Will Ferrell as a phone obsessed dad who is absent from the dinner conversation at his family meal while he lingers over snapchat filters and liking Instagram posts. For example, in one instance, Will Ferrell (the dad) is seen to be obsessing over cat filters on snapchat after his three children emotionally declare how much they miss him. The advert plays on funny, and to be honest slightly dark, humour in order to highlight how our phones are increasingly intruding on family life.

Seeing as we have all experienced this at some point (whether being irritated by someone else distracted by their phone, or being that annoying person ourselves…) I think this ad is expertly relatable. So, let’s take this as a lesson to live more in the moment and take our phones OFF the table!

@EstherMason1

Leave a comment

Recent Posts

2018: A spectacular year in the life of Taylor Herring

Posted on December 15th, 2018 in Taylor Herring News.

Yippee Ki-Yule! Sky Cinema team up with Cassetteboy to prove Die Hard is a Christmas Film

Posted on December 12th, 2018 in Taylor Herring News.

Iceland launch world’s first in-store ice rink

Posted on December 10th, 2018 in Taylor Herring News.

Greggs launch free gift wrapping service and Christmas gift range

Posted on December 4th, 2018 in Taylor Herring News.

Animatronic Orangutan scales Christmas tree for Iceland campaign

Posted on November 14th, 2018 in Consumer PR,Taylor Herring News.

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed