You now can speak an endangered language…Elephant! Voice recognition technology used to raise awareness on World Elephant Day « Taylor Herring

You now can speak an endangered language…Elephant! Voice recognition technology used to raise awareness on World Elephant Day

Posted on August 11th, 2017 Katie Mallion in Charity PR,Consumer PR,Environmental PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

There have been times in every animal lover’s life when we’ve wished that we could bridge the gap in between the species and commune with our favourite four legged friends – well for elephant lovers your time has come!

‘Hello in Elephant’ is a charity project, intended to raise awareness for endangered elephants and drive donations for associated projects. WhiteGrey Australia has joined forces with the David Sheldrick Wildlife Trust and ElephantVoices to launch the website which translates messages into the Elephant Language.

The website cleverly uses voice recognition technology, as well as text and emoji, to translate messages into the Elephant Language, allowing human words and feelings to be translated into elephant calls.

The campaign is held in conjunction with World Elephant Day on 12th August. Statistics show there are currently 400,000 left and by 2025 it’s predicted only 190,000 will be left.

ElephantVoices a project of Dr Joyce Poole’s, is an extensive four decade study of elephants communication and behaviour – it demonstrates the deeper understanding we now have of the elephant’s language.

Dr Dame Daphne Seldrick of the David Sheldrick Wildlife Trust, which protects against ivory poaching as well as implementing orphan elephant rescue and rehabilitation programs stated, ‘Elephants are so like us, and they express many of the same behaviours and characteristics as humans do’.

‘The Elephant Language is endangered, so we’ve translated it to help save the species. Through this campaign’s celebration of this magnificent animal, we hope to raise greater awareness of the elephant’s plight and funding for our pioneering elephant rescue and conservation projects’.

So if you fancy learning another language of the pachyderm variety for a good cause, now’s your chance!

@Baby_Lills

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