A match made in burger heaven: McDonald’s and MacDonald create couture burger box for the new Signature Collection « Taylor Herring

A match made in burger heaven: McDonald’s and MacDonald create couture burger box for the new Signature Collection

Posted on August 23rd, 2017 Katie Mallion in brand PR,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Restaurant PR,Stunt Of The Day.

Julien Macdonald OBE has teamed up with an unlikely partner, the fast food giant McDonalds. The former creative director of Givenchy tends to cater exclusively for A-listers, Victoria Beckham, Bella Hadid and Kate Moss to name a few, so this collaboration is if anything, slightly unexpected. The designer has tried his hand at creating a new bejewelled burger box for the fast food chain to launch their new high end Signature Collection. The infamous fashion designer took motivation from baroque embroidery and furniture that he liked and said it was as if he was designing a jewellery box.

The Evening Standard caught up with Macdonald where he explained that he took part in the collaboration for the simple reason that he likes stuff that makes him laugh.

The original one-off box is covered in real crystals, but McDonalds have announced that a thousand replicas will be available at branches all across the UK. Fans and admirers will be able to sign up to attend special events where these boxes will be available. So who knows, next time you are in a McDonalds about tuck into your lunch, you may find your Happy Meal makes you just that bit happier.

@louishoganz

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