Get ready to “aaw” : JetBlue’s Little Tickets campaign puts kids in charge of their family holiday « Taylor Herring

Get ready to “aaw” : JetBlue’s Little Tickets campaign puts kids in charge of their family holiday

Posted on July 12th, 2017 Katie Mallion in brand PR,Consumer PR,Leisure PR,Stunt Of The Day,Travel PR.

jetblue-little-tickets-hed-2017

Planning family holidays is complicated, time-consuming and most importantly, expensive. So JetBlue had the ingenious idea of opening the Little Tickets travel agent office to take the pressure of organising summer getaways off the parents and give the responsibility to their children instead. In an adorable video posted online, JetBlue sat ten kids in their specially designed pint-sized travel agents and helped them plan the perfect family trip – and all at a price that wasn’t out of their pocket money budget.

Children talk the JetBlue agent Peter through why spending quality family time together is important, where their chosen destination would be and what would be essential amenities for the trip. From LA, to the Dominican Republic to Albany, these mini jet-setters dream up a massively diverse range of locations for their family holiday and come up with some hilariously quaint expectations for amenities where they are staying, such as one little boy disarmingly stating that his top hotel must-have is a bathroom. Once the plan is set, Jet Blue take the child to the payment desk, they empty their piggy banks and are presented with a set of family tickets for their chosen destination.

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This unique and fun approach advertises the airline’s discounted getaways, through the sweet and endearing medium of a child taking on the role of a grown-up in organising a holiday and is sure to put a smile on the face of anyone.

@emclarks_n

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