Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall « Taylor Herring

Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 Katie Mallion in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

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Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

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