A room with a view…or is it: Easyhotels offer breath-taking views of the London Skyline for £1 « Taylor Herring

A room with a view…or is it: Easyhotels offer breath-taking views of the London Skyline for £1

Posted on June 1st, 2017 Katie Mallion in brand PR,Comedy,Consumer PR,Leisure PR,PR Stunt,Stunt Of The Day.

London hotels often come with a high price tag as it is and if you want a view of the iconic London skyline you had better be prepared for a large extra fee for the luxury. However that is not the case for guests of EasyHotel’s Old Street branch who will upgrade you to a beautiful view of landmarks such as the London Eye, the beautifully weird Gherkin and The Shard for only £1 per night…. But there is a catch.

And quite a big catch at that. As this picture perfect view is just that… a picture, hung gorgeously may I add, in an equally fake traditional white latticed window frame.

fake-views-easyhotel-2

According to the company, the views enable guests to experience the “majesty” of the city without having to pay a premium.

Customers can simply request the ‘upgrade’ at reception, without any need to book in advance.

Jorge Rodriguez, night manager at easyHotel, said: “Many London hotels charge rates as high as £10,000 for a premium view from a room.

“Why shell out a fortune when you could be spending your hard-earned cash on the experience of the city itself?

“Our customers’ cash stays in their wallets for an enjoyable visit rather than being literally thrown out the window.”

We love it when companies show their sense of humour and this PR stunt is, no pun intended, a breath of fresh air!

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