Music app Shazam loses its memory to highlight early warning signs of Alzheimer’s disease to younger generation « Taylor Herring

Music app Shazam loses its memory to highlight early warning signs of Alzheimer’s disease to younger generation

Posted on May 26th, 2017 Katie Mallion in brand PR,Charity PR,Consumer PR,creative publicity,Music PR,PR Stunt,Stunt Of The Day.

For their latest campaign, Shazam, an app visited by many adolescents, effectively speaks to their prime audience and visually communicates to them the effect of Alzheimer’s. The music robot which we rely so heavily on (especially when we walk into a shop or party and love the name of the song that we can’t quite remember the name of) becomes human for a day, and like us or a sufferer of Alzheimer’s forgets!

“The Day Shazam Forgot” was a collaboration in which Shazam appeared to have difficulties remembering the songs users asked it to identify. When the app finally recalled the song, users were steered towards a call to action about Alzheimer’s disease and encouraged to make a donation towards the disease that impacts over 40,000 individuals under the age of 65 in the UK alone.

The appeal ran throughout April in the UK and the agency behind the campaign, Innocean Worldwide U.K says, “The Day Shazam Forgot” yielded 2,018,206 impressions, with 5,096 visitors visiting the Alzheimer’s Research U.K. donation page.

[email protected]

Leave a comment

Recent Posts

The Apprentice is back!

Posted on September 25th, 2018 in Taylor Herring News,Television PR,The Apprentice.

Taylor Herring launch female pilot recruitment campaign for easyJet

Posted on August 28th, 2018 in Taylor Herring News.

Dave reveals the Top 10 gags from Edinburgh Festival 2018

Posted on August 20th, 2018 in Taylor Herring News.

Daisy Lowe undergoes incredible transformation for Samsung QLED launch

Posted on August 2nd, 2018 in Taylor Herring News.

Mills & Boon reveal the top spots for romance

Posted on August 1st, 2018 in Taylor Herring News.

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed