It’s renting but not as you know it: Sweden lists entire country on Airbnb « Taylor Herring

It’s renting but not as you know it: Sweden lists entire country on Airbnb

Posted on May 24th, 2017 Katie Mallion in brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

sweden-on-airbnb

It looks like the Swedish Tourism board have hit the meatballs on the head once again. We’ve had ‘The Swedish Number’ back in 2016 – a number that allowed absolutely everyone, at any time, in any place to ring it and be randomly connected with a Swede. Swedish residents who signed up received no training, had been given no instructions or guidance but told to give a true account of where they lived. As some would argue, this was a bold, brave move in a world of overly manufactured tourism work. But they’ve now moved on to even bigger things, they’ve united with Airbnb and listed their whole country on the famous accommodation booking website.

From the country that is more known for renditions of ‘Mamma Mia’ and flat pack furniture, the goal of this campaign is to clearly show off some of the lesser known natural beauties and Swedish mantras of free movement as it proudly states how it allows anyone to camp, cycle, run or walk on any part of the land in accordance with the Swedish principle of “Allemansrätten”.

There are a total of nine different listings, which range from breath taking ocean views by the National Park of Skuleskogen to the famous rich greenery of the forests in Varmland. Each contains a whimsical tongue in cheek approach to the typical Airbnb format listing “unlimited beds” and “Open-plan” rooms along with “real Air Conditioning”.

sweden-airbnb-2

Although this advertisement is to encourage tourists to explore these areas of natural beauty, it does also list places to stay at the bottom, in the traditional Airbnb format. Whilst we must still pay homage to Sweden for the cinnamon bun, as well as being the provider of all our vital furniture needs, it appears Sweden has a lot more than meets the eye.

If your interest is piqued you can check out the listings for yourself here.

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