Hershey’s is making the internet more tasty with an edible website! « Taylor Herring

Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 Katie Mallion in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

eaternet-1

Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

[email protected]

Leave a comment

Recent Posts

Yippee Ki-Yule! Sky Cinema team up with Cassetteboy to prove Die Hard is a Christmas Film

Posted on December 12th, 2018 in Taylor Herring News.

Iceland launch world’s first in-store ice rink

Posted on December 10th, 2018 in Taylor Herring News.

Greggs launch free gift wrapping service and Christmas gift range

Posted on December 4th, 2018 in Taylor Herring News.

Animatronic Orangutan scales Christmas tree for Iceland campaign

Posted on November 14th, 2018 in Consumer PR,Taylor Herring News.

Louis Walsh stars in new Christmas advert for Elves Behavin’ Badly toy range

Posted on November 6th, 2018 in Taylor Herring News.

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed