Move over delivery boy: Dominos are one step ahead with delivery REINDEER « Taylor Herring

Move over delivery boy: Dominos are one step ahead with delivery REINDEER

Posted on November 28th, 2016 Katie Mallion in App PR,brand PR,Food and Drink PR,Online PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day.

Renowned for their innovative, cutting-edge delivery methods, Domino’s Pizza Japan have once again attracted plenty of attention with their latest announcement – that customers will be receiving their pizza by reindeer this holiday season.

The fast-food company has said that they have been working with reindeer breeders in an attempt to train the animals, usually associated with Christmas, to deliver pizza. Additionally, reindeer will be equipped with and tracked using a real-time GPS tracker, so that customers will still be able to locate their pizza with pinpoint accuracy. This is all because of the colder-than-usual winter expected in Japan; supposedly, even if the roads are blocked with snow, the cold-resistant reindeer will ensure that customers still receive their order.

dominos-reindeer-2

dominos-reindeer

However, it hasn’t been all smooth sailing; in the video below, it seems that reindeer are harder to train than one may have first thought, and can be seen abandoning their pizza and struggling it keep it balanced on their back.

Fear not, animal lovers, for Domino’s is going to all the necessary lengths to ensure that the welfare of the reindeer are maintained.  This includes factoring in the maximum weight they can bear and the distance they are able to safely travel.

And if all else fails and Domino’s are unable to unleash their fleet of pizza-delivering reindeer on 1st December, there is a contingency plan in place: pizza by snowmobile.

– @katiemallion

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