Cowboys hit the (Wild) West End « Taylor Herring

Cowboys hit the (Wild) West End

Posted on September 30th, 2016 James in Event PR,Experiential Marketing,Film PR,Stunt Of The Day.

There have been sightings of cowboy riders around London this week culminating with a magnificent line-up at the box office at Cineworld Leicester Square.

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The stunt was executed to promote  The Magnificent Seven which is released tomorrow, starring Denzel Washington, Ethan Hawke and Chris Pratt.

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Movie sites reported that “Commuters and tourists were shocked to see the impressive posse of seven authentically dressed cowboys arrive in the historic West End, with eye witnesses immediately taking to twitter.”

The cowboys have since been sighted crossing busy roads, leaving their horses at Boris Bike stations, chilling in London parks and staking out tube stations.

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[by @itsjamesherring]

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