Creative Brand Communications

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June 18, 2016

Cannes Lions Dos and Don’ts.

This week more than 15,000 people will descend on the French coastal town of Cannes – host to the Cannes Lions International Festival of Creativity, the largest celebration of the great and the good of the advertising world.

cannes-lions-live

Here are some tips for first timers..

DO

Prepare to be inspired – the world’s greatest creative minds will be sharing their wisdom

Download the festival app – makes navigating the week much easier

Be spontaneous – the best treats are stumbling into unexpectedly brilliant events

Collect as many wristbands as possible – the more wristbands you have, the more important you are

Take some time out from the Palais and visit Google’s brilliant beach bar

Take a spare phone for when you leave yours in the Uber from the airport

Bring a portable phone charger – there is nothing more frustrating than a dead phone

Expect to do a lot of walking

Visit the Gutter Bar – the ad fest’s most famous watering hole where the drinking goes on until sunrise

Shamelessly demand a selfie with that Hollywood star

Wear sunscreen

Come and see our keynote

DON’T

Attempt to hard-sell your services – it’s not that kind of conference

Arrive late – popular sessions fill fast; 15 minutes early is a good idea

Over-pack – daytime dress code is pretty much ‘beach casual’

Overfill your schedule – make time to peruse the thousands of inspiring competition entries in the basement

Attempt to live tweet every session – you’ll miss half of what’s being said

Attempt to deal with stuff that is going on back at the office

Be surprised that a bottle of rosé can cost up to £50 in some hotel bars

Expect to get much sleep

 

[by@itsjamesherring]

 

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