DHL Pulls Inspired Stunt On Rivals « Taylor Herring

DHL Pulls Inspired Stunt On Rivals

Posted on February 21st, 2014 James in Stunt Of The Day.

This week delivery firm DHL dispatched parcels printed with temperature activated ink, tricking rival delivery firms into a stunt that highlighted DHL’s rival offering.

DHL hired UPS and TNT to deliver large black boxes to addresses that were not that easy to find.

The boxes weren’t actually black. They were covered with a temperature-activated ink that appeared black when the boxes were chilled to sub-zero temperatures at the time of pickup.

‘But as they warmed up in the back of delivery trucks, the black ink faded revealing a large message on the side of the boxes boasting that “DHL is faster.’ reports Gizmodo.

‘As deliverymen from UPS, TNT and DPD searched for impossibly hidden or existent addresses, these trojan packages simultaneously broadcasted their inferior delivery services.’

Comments are closed.

Recent Posts

Paddy Power’s mobile Drunk Tank hits the streets of Ascot

Posted on June 18th, 2018 in Taylor Herring News.

Win at Cannes Lions with this disruptive campaign idea generator

Posted on June 16th, 2018 in Taylor Herring News.

Football legends line up for Betfair five-a-side surprise

Posted on June 12th, 2018 in Taylor Herring News.

Taylor Herring gives a Greggs a gourmet makeover as ‘Gregory and Gregory’

Posted on May 30th, 2018 in Food and Drink PR,Taylor Herring News.

Samsung set for #TVblackout this weekend

Posted on May 25th, 2018 in Consumer Electronics PR,Taylor Herring News.

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed