DHL Pulls Inspired Stunt On Rivals « Taylor Herring

DHL Pulls Inspired Stunt On Rivals

Posted on February 21st, 2014 James in Stunt Of The Day.

This week delivery firm DHL dispatched parcels printed with temperature activated ink, tricking rival delivery firms into a stunt that highlighted DHL’s rival offering.

DHL hired UPS and TNT to deliver large black boxes to addresses that were not that easy to find.

The boxes weren’t actually black. They were covered with a temperature-activated ink that appeared black when the boxes were chilled to sub-zero temperatures at the time of pickup.

‘But as they warmed up in the back of delivery trucks, the black ink faded revealing a large message on the side of the boxes boasting that “DHL is faster.’ reports Gizmodo.

‘As deliverymen from UPS, TNT and DPD searched for impossibly hidden or existent addresses, these trojan packages simultaneously broadcasted their inferior delivery services.’

Comments are closed.

Recent Posts

2018: A spectacular year in the life of Taylor Herring

Posted on December 15th, 2018 in Taylor Herring News.

Yippee Ki-Yule! Sky Cinema team up with Cassetteboy to prove Die Hard is a Christmas Film

Posted on December 12th, 2018 in Taylor Herring News.

Iceland launch world’s first in-store ice rink

Posted on December 10th, 2018 in Taylor Herring News.

Greggs launch free gift wrapping service and Christmas gift range

Posted on December 4th, 2018 in Taylor Herring News.

Animatronic Orangutan scales Christmas tree for Iceland campaign

Posted on November 14th, 2018 in Consumer PR,Taylor Herring News.

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed