Red Stripe install giant arcade game in Manchester « Taylor Herring

Red Stripe install giant arcade game in Manchester

Posted on April 4th, 2012 admin in Computer Games PR,Entertainment Brands,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts.

Manchester’s Town Hall has, this week, been transformed into a giant arcade game by renowned street artist Filthy Luker and Jamaican lager beer brand Red Stripe.

Passers-by are able to play a 17m-high version of the 80’s  8-bit classic from sundown – when the huge interactive artwork is switched on.

Using plastic road barriers and road work equipment, the installation comes alive with LED lights animating the work, allowing the public to engage on a large scale.

The artist’s creation will remain in place for a month.

Filthy Luker said “I’ve been obsessed with making art from street furniture for quite some time and had noticed the similarities between these road barriers and the classic invaders -and they seem to be taking over the city! The Make With a Red Stripe project  is all about using everyday objects to transform the mundane, which was right up my street and enabled me to realize my concept.”

The art-work has already captured the attention of the City and visual arts media.

Reports are already surfacing in the likes of Shortlist, The SunDaily Mail, Daily Telegraph, We Heart, Large Manchester, Design You Trust and Itchy City.

and in the Manchester Evening News

As part of the Make Art On The Street initiative, Red Stripe is working with a number of artists on regional initiatives, including a four-wheeled mobile art exhibition set to tour Bristol, Leeds and London, and an Edinburgh-based stop motion animation video.

The projects, all taking place this spring, have been designed to engage with the public in surprising and intriguing ways; promoting creativity and encouraging others to ‘Make with a Red Stripe’.

Web: www.redstripe.net

Tumblr:  http://redstripelager.tumblr.com

Twitter: @RedStripeLager

Facebook:www.facebook.com/redstripelagerbeer

About Diageo

Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys®, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com. The RED STRIPE words and associated logos are trademarks © Desnoes& Geddes Ltd. 2011.

Please make and drink responsibly www.drinkaware.co.uk

Press Contact: Taylor Herring PR

 

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