Taylor Herring


Britain’s youngest pilot offered mentorship by easyJet

Posted on March 19th, 2019 in Travel PR.

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Britain’s youngest licensed pilot sixteen-year-old Ellie Carter has been offered a mentorship to help her fulfil her career aspirations by easyJet, the UK’s largest airline.

Ellie hit headlines in January 2019 after she became the youngest solo powered aircraft pilot in Britain.

She also became the youngest solo glider pilot, after completing two six-minute flights on her 14th birthday.

Europe’s leading airline easyJet has offered Ellie mentoring with Line Training Captain Zoe Ebrey, as part of the airline’s ongoing efforts to attract more women into the profession.

Globally, women account for just one in 20 of the world’s pilots. easyJet is leading the industry with its recruitment drive with opportunities ranging from cadet pilots starting their career to experienced co-pilots and captains.

easyJet is encouraging young people to aim high and think beyond stereotypes by championing female pilots of the future.

The airline is on track for the target to ensure 20 per cent of all its new trainee pilots are women by 2020, with 15% of entrants in 2017 being female.

New research by easyJet of 2,000 British parents and children aged six to 16 commissioned by Europe’s leading airline easyJet, revealed that over half (52%) of young girls would consider a career in STEM (science, technology, engineering and maths) and over a quarter (27%) would consider a career as a pilot.

The study found that despite a drive to break down gender barriers in employment, over half (51%) of British children believe their career choices are restricted by traditional ideas of ‘men’s’ and ‘women’s’ jobs.

The figure is similar (66%) for their parents, showing the situation has barely changed in a generation.

Aspiring pilot Ellie Carter said, “I’ve been interested in the physics and powered flight from as young as I can remember. Flying absolutely amazes me and continues to surprise me and so I can see how rewarding a career as a pilot could be. I hope that my story will encourage young girls to accomplish whatever they set their mind to, because if I can do it, so can they. I’m overwhelmed with the support I’ve had from the public and ecstatic that easyJet have offered me this opportunity which will help me on my way to pursuing the career of my dreams – I can’t wait to get started!”

Zoe Ebrey, easyJet Training Captain and Ellie’s mentor said: “It’s fantastic to meet such a passionate young commercial pilot in the making. Ellie’s drive, determination and achievements to date are impressive and I look forward to helping her more on her journey.” Captain David Morgan, Director of Flight Operations for easyJet said: “We want our people to reflect the diversity of the customers we fly and the communities in which we operate and so encouraging more girls and women to take on this hugely rewarding career is an integral part of this. I’m really pleased that we are currently on track for our target of ensuring 20% of our new pilot entrants are women by 2020.”

To find out how to become a pilot for easyJet visit http://becomeapilot.easyjet.com/

Brexit Bus billboards hit the streets ahead of Channel Four drama

Posted on January 7th, 2019 in Taylor Herring News.

Channel 4 have unveiled their own ‘Brexit Bus’ this morning ahead of tonight’s airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch.

Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’.

The campaign was unveiled in Westminster as part of a tour that takes in London, Manchester, Leeds, Birmingham, Nottingham, Leicester, Cardiff, Bristol and Reading.

The campaign was designed and executed by creative PR agency Taylor Herring.

To mark the launch of the new film, the broadcaster also commissioned an exclusive study into the national conversation about Brexit and obtained data from Twitter revealing just how much it has dominated our thoughts since the referendum.

Research reveals that Brits can’t avoid Brexit, as we have over 92 million conversations about it every 24 hours, while the term ‘Brexit’ is heard more than 507 million times a day in the UK.

New figures from Twitter show there have been 180 million tweets globally mentioning Brexit since the beginning of January 2016 – but only two thirds of those have come from the UK.

Channel 4’s new film stars Benedict Cumberbatch as Leave campaign director Dominic Cummings, telling the new story of how the campaign ran behind the scenes.

Brexit: The Uncivil War airs on Channel 4 tonight at 9pm


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London Luton Airport stage spectacular Christmas lights show on plane

Posted on December 17th, 2018 in Taylor Herring News.

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NEWS! Hundreds of people at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft.

easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights.

The lightshow left the audience in awe, as they observed the Christmas light switch-on, as festive projections and lights synced to the sound of a contemporary remix of Tchaikovsky’s Dance of the Sugar Plum Fairy.

Over 850,000 choreographed light sequences and 1.5 miles of LED micro bulbs were used to create the unique Christmas switch-on.

The team of 10 special effects artists and lighting designers, spent four weeks working to design and create the light show ahead of the big reveal.

London Luton Airport and Europe’s leading airline easyJet, collaborated to bring Christmas cheer to hundreds of airport staff who have been involved in the expansive, three-year redevelopment of the airport, which increases the annual capacity of the airport to 18 million passengers by 2020.

The £160 million regeneration project will add £1 billion to the UK economy and an extra 10,000 jobs by 2030. The Christmas light show is part of the airport’s 80th anniversary year celebrations.

Local children from Chantry Primary Academy and Whitefield Primary School were invited to the big unveil, as 9-year-old Maddy Simonite kicked off the festive display by switching on the lights for the first time. Maddy Simonite, said: “Switching on the lights made me feel like I started Christmas! I’ve been to see the Oxford Street Christmas lights but this was ten times better!”

Airport ground staff painstakingly covered easyJet’s 5,000sq metre aircraft hangar in Christmas lights and decorations. The team were given just 24 hours to create the festive transformation ahead of a grand reveal to an audience who watched the stunning moment a 120ft aircraft was illuminated in light.

The festive surprise took place as easyJet and London Luton Airport prepare for one of its busiest Christmas getaways. Over three and half million passengers will be taking to the skies with easyJet to be reunited with loved ones this Christmas.

Neil Thompson, Operations Director, London Luton Airport said: “As we reach the end of our redevelopment – the largest in the airports 80-year history – we wanted to extend a huge thank you to staff and customers and give them a special Christmas gift. Our team were given just 24 hours to dress an entire aircraft hangar and easyJet A320 Airbus plane before guests were treated to a dramatic Christmas lights switch on.”

Tina Milton, Director of Cabin Services, easyJet said: “Most people who work in a regular office get to partake in festive decorating, so we laid down the challenge to ground crew to create the most spectacular light show featuring a plane. We were delighted to work with London Luton Airport to help get the festive feeling started amongst our staff and the local community in Luton.”

Agency: Taylor Herring 

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