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Animatronic Orangutan scales Christmas tree for Iceland campaign

Posted on November 14th, 2018 in Consumer PR,Taylor Herring News.

Images: free for editorial use HERE

Londoners were stunned this morning as they witnessed what appeared to be an angry Orangutan on the loose and clinging to a Christmas tree on London’s South Bank.

Further sightings were reported at locations across the capital including Oxford Street and the parks of London where the ape appeared to be in search of a new home.

The displaced ape was actually part of supermarket chain Iceland’s Christmas campaign, with the stunt being staged using sophisticated animatronics to highlight the retailer offering the choice of Christmas without palm oil.

The campaign was created and delivered by Taylor Herring alongside Iceland’s marketing team.

The disruptive campaign follows the banning of Iceland’s Christmas advert last week, which featured a baby Orangutan seeking a new home after its normal forest habitat has been eradicated as a result of deforestation.

A team of leading special effects artists spent months designing and building the ultra-realistic animatronic replica orangutan, which is controlled both remotely and via a specialist puppeteer who has spent years studying the movements of the species to fine-tune their skills.

The campaign has received mass public support after the supermarket chain’s Christmas advert was banned for being too political.

More than 12 million people have now watched the film on Facebook, with it gaining the support of numerous high-profile figures including James Corden and Paloma Faith.

The initiative follows on from new research commissioned by Iceland, which reveals that deforestation and the use of palm oil are among the top three environmental concerns of consumers alongside food waste and single use plastics. Despite their concerns, the study of 1,500 British adults highlighted that over half (56%) weren’t aware of the devastating effects palm oil production has on the rainforest and the resulting threat to the survival of orangutan populations.

The majority of retailers continue to use palm oil at an alarming rate, but Iceland is pioneering the response to this needless destruction and endangerment of the majestic apes and has pledged to eliminate the ingredient from all its own label products by the end of 2018.

The natural habitats of the critically endangered orangutans are being torn apart at an alarming rate in Indonesia and Malaysia – both of which are home to the species – leaving the magnificent animals unable to survive. It has been estimated that around 6,000 orangutans are wiped out each year with 80% of their natural habitat disappearing in the space of two decades.

· A rainforest area the size of 146 football pitches is cleared every hour to make way for palm oil production [3]

· Palm oil production contributes to the death of 25 orangutans every day [4]

· 93% of people asked would like retailers to be doing more to make it clear which products contain palm oil[5]

This festive season, Iceland, the UK’s leading frozen food specialist, is giving customers an opportunity to enjoy Christmas without palm oil, with a special Christmas food range. The tasty array of food includes luxury mince pies, vegetarian centrepieces and showstopping desserts – all carefully crafted, with recipes reworked to ensure that the removal of palm oil has no effect on quality or taste.

Iceland Managing Director Richard Walker said: “Our stranded, distressed Orangutan is a stark and potent symbol of the effects of deforestation. We always try to give people a real choice about what they buy and this was a key driver of our decision to allow Iceland customers to join us in saying ‘no to palm oil’. We are determined to be at the forefront of efforts to guarantee palm oil is not causing rainforest destruction and Iceland will continue to be a driving force until this environmental impact is drastically reduced. I am immensely proud of the work our food development team has carried out to create this new Christmas range without palm oil – a celebration of our commitment to end its use before the year closes.”

Iceland made the decision to demonstrate to the food and retail industries that it is possible to reduce the demand for palm oil by seeking alternative ingredient solutions.

Growing demand for palm oil for use in food products, cosmetics and biodiesel is devastating tropical rainforests across South East Asia. In Indonesia and Malaysia, where expanding palm oil and wood pulp plantations are the biggest driver of deforestation[6], the orangutan is being threatened with extinction.

Iceland’s Orangutan will be touring regional stores throughout November.

For more information about the Iceland Christmas range and the palm oil commitment visit Iceland.co.uk

Louis Walsh stars in new Christmas advert for Elves Behavin’ Badly toy range

Posted on November 6th, 2018 in Taylor Herring News.

Pictures: HERE
Download Video: HERE
YouTube: HERE

Former X-Factor star Louis Walsh fronts new Christmas ad campaign for elf toy brand Elves Behavin’ Badly.

An appeal-style video released today sees the Irish music mogul take the lead role as ‘Elf Help’ ambassador, appealing to families to take in a naughty elf this Christmas.

Elves Behavin’ Badly – Christmas Advert

Help an Elf this Christmas… you won’t regret it #Elvesbehavinbadly

Posted by Elves Behavin’ Badly on Monday, 5 November 2018

The witty advert sees the Westlife manager telling the story of Elfie and Elvie – two troubled elves who have been kicked out of their homes for joyriding reindeer and getting up to no good.

As the story unfolds, an ‘Elf Help’ worker delivers the elves to the Chowdhury family who generously take the dolls into their home.

But the elves cause havoc by pulling pranks on the family; graffitiing the Dad’s face with marker pen, sneaking chilli sauce into the dinner and gift-wrapping the family dog.

Agency Taylor Herring were appointed in June by brand owner PMS International Group to build brand fame for the break-out doll range. The spot was created by Taylor Herring and produced by the agency’s production arm St Marks Studios.

The ad prompts families to share set-up pictures of their badly-behaved elves using the hashtag #ElvesBehavinBadly. The spot will feature on major online channels including Facebook and YouTube.

The campaign will be amplified across social media channels with comedians and Twitter influencers tasked to take on the elf photography challenge. The agency will produce daily content for the brand’s social media channels, alongside running a reactive Twitter newsroom fronted by naughty elves in a purpose-built micro office.

The Elves Behavin’ Badly doll range exploded onto the scene in 2017 with over TWO MILLION elves sold in the run up to Christmas, making it one of the biggest selling toy brands of the year.

The brand is on track to sell a further two million naughty elves by Christmas 2018. Major retailers stocking the Elfie and Elvie elf dolls include; Poundland, Tesco, Morrisons, Asda, WH Smith and Amazon.

Parents have latched onto the elf doll craze setting up funny elf scenes for their children to wake up to. Once the kids are in bed, mums and dads place the naughty elves in unexpected locations in the house so the kids wake up with anticipation to find out what the naughty elves have been up to during the night.

Earlier this year Taylor Herring unveiled a mobile outdoor campaign in the form of lorries wrapped in witty elf designs. The toy manufacturer covered its entire fleet of 30 lorries with images of Elves Behavin’ Badly in different playful set-ups.

Louis Walsh said: “Last year Elves Behavin’ Badly caused a viral sensation but this year they’re set to top the Christmas toy charts. The naughty elves have become social media stars in their own right taking over the nation’s Instagram and Facebook feeds as parents get ever more creative and ingenious with the set ups. I can’t wait to see what people get up to with their elves in the run up to Christmas.”

Paul Beverley, Managing Director at PMS International Group PLC, said: “We wanted to make a splash this year with a Christmas advert unlike any other. In true Elves Behavin’ Badly style, it’s very tongue-in-cheek. We hope parents and children alike will get involved with sharing their elf antics on social media and we’ll be rewarding the best with prizes every week.”

Samsung gives iconic sculptures a contemporary makeover

Posted on October 3rd, 2018 in Taylor Herring News.

Images free for editorial use here

Behind the scenes video available for download here

Two of the world’s most famous male statues have been spectacularly reimagined as modern domestic demigods for a bold new Samsung campaign.

The figures, which are the focus of a bold, new COOH campaign feature near-identical versions of the original masterpieces bar a few unmissable, cheeky tweaks.

Michelangelo’s David has been recreated wearing briefs, with a shirt flung over his back, as he takes charge of the weekly wash while Rodin’s The Thinker poses, deep in contemplation at a washing machine.

Each statue took six-strong design team two months to create, working from multiple reference to recreate a faithful rendition of each sculpture in microscopic detail.

The reimagined statues of iconic male nudes give a humorous nod to revealing new Samsung research which found that 75% of men have little or no idea how to operate the domestic appliances they have at home.

Taylor Herring was tasked by Samsung with developing a stand-out campaign to showcase the brand’s commitment to creating quality, long-lasting home appliances, while shining a spotlight on its most evolved washing machine – QuickDrive.

The ‘Modern Masterpieces’ campaign will run across creative out of home, press, digital, mobile and social media. The creative, which was produced by St Mark’s Studios and directed by Taylor Herring will be showcased at launch via a full screen take-over at Piccadilly Circus in central London.

The modernised statues meanwhile are set to be installed at high footfall locations around the capital including Kings Cross, Russell Square and Battersea Park.

The original David, located in the Galleria dell’Accademia in Florence, took Michelangelo more than two years to build and weighs the equivalent of eighty men. Rodin’s bronze sculpture The Thinker, revered for its contemplative posture, resides at the Musee Rodin in Paris.

The new artworks are of course, open to interpretation – just as the original Thinker invites us to debate as to whether he is in either a contemplative or mourning pose, Samsung’s modernized male subject could be interpreted as being in a state of confusion, as he ponders which wash cycle to select.

Samsung’s QuickDriveTM washing machine went through over 150 different tests (tested thousands of times over), before being released to market.

Ruth Storey, Head of Marketing for Home Appliances, Samsung Electronics UK & Ireland, said: “We have updated these classic sculptures in a playful bid to remind the public that our home appliances are masterpieces of modern design. Our Home Appliance products are tested thousands of times and come with at least a 5-year warranty, underpinning our confidence in delivering products that – like the iconic statues – are built to last.”

The new Samsung research provides a fresh take on gender differences when it comes to housework. It appears that men are suffering from ‘FODA’, a male condition involving a fear of domestic appliances.

Three quarters (75%) of men admitted to being clueless when it comes to using domestic appliances compared to just 39% of women, and over half of the men surveyed (51%) admitted to having put off a household task because they found the domestic appliance too confusing to use.

It appears that the washing machine instils the most fear in men, with 63% admitting to being completely stumped when trying to work out washing machine settings and laundry care symbols. In fact, when faced with the task of deciphering fabric care label symbols – such as ‘Do Not Tumble Dry’ and ‘Delicate Wet Clean’ – men scored worse than women on 9 out of 10 questions.

The statues of Domestic David and The Clean Thinker have been installed at central London locations including One New Change, Kings Cross, Russell Square and Battersea Park.

Domestic David is available to view at the following times/locations:
One New Change – 3-4 October
Battersea Park – 5-8 October

The Clean Thinker is available to view at the following times/locations:
Russell Square – 3-6 October
Kings Cross Station – 7-8 October

More Info: Samsung’s Home Appliances

 

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