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The World’s First Living (dead) Billboard Unveiled In London

Posted on September 5th, 2017 in Taylor Herring News.

LONDON, 5 September 2017: Thorpe Park Resort has today unveiled a gory billboard featuring five zombies feasting on blood and entrails, to promote two new exclusive The Walking Dead mazes.

It marks the launch of the theme park’s annual ‘Fright Nights’ season starting on 29th September, which will be biggest in its history, running for more days than ever before.

The living billboard, which soaked unaware passing commuters in blood and guts this morning in London, was created using over 50 kilogrammes of offal and blood.

Thorpe Park in Surrey has secured an exclusive deal with the U.S. television network AMC to launch two new live-action attractions based on the globally renowned TV series The Walking Dead.

The mazes coincide with the premiere of The Walking Dead Season 8 on 23rd October at 9pm on FOX and the landmark 100th episode.

The indoor maze called The Walking Dead: Living Nightmare will see visitors experience terrifying iconic scenes of the global phenomenon, including the world’s first live attraction featuring of season 7. They will join other survivors on the brink of death at the mercy of the notorious Negan.

In The Walking Dead: Sanctum, guests will experience a live-action outdoor maze like no other. Following in the footsteps of survivors, they have to navigate their way past the roaming walkers or risk being captured.

Marketing executives at Thorpe Park Resort are trialling the new interactive gore-fest billboard in East London, with a view to rolling out the new advertising format nationwide in September and October. Mounted on a truck, it will be touring London to promote Fright Nights this autumn.

Local resident Louis Hogan tweeted: “Woke up to a shocking sight this morning. Cheers @THORPEPARK – breakfast straight down the toilet!”

Dominic Jones, Divisional Director, at Thorpe Park Resort said, “Fright Nights is THORPE PARK Resort’s biggest event of the year, and we’re hugely excited to bring the worldwide phenomenon that is The Walking Dead to our visitors. Each of the two specially built mazes are absolutely terrifying and are definitely not for the faint hearted.”

As part of the advertising campaign, the zombies also took to the street armed with sandwich boards and golf sale signs to promote the two new attractions sending hipsters into a frenzy.

easyJet prepare for chart battle with sleep-inducing single

Posted on August 10th, 2017 in Health and Fitness PR,Travel PR.

Europe’s leading airline easyJet have announced a new route to the ‘land of nod’ with the release of ‘Jet Sounds’; a ground-breaking charity single and album comprised entirely of engine noise.

Sleep Council research reveals that 22% of Brits sleep poorly most nights but experts believe that listening to ‘white noise’ could have sleep-inducing effects.

The single and extended cut album was recorded at 39,000ft en-route from Gatwick to Nice and features the sublime harmonics of a pair of CFM56, twin spool, high bypass, turbo fan engines.

The album and single will be released on Friday 11th August. 

Destined to find a place in the pop canon as the spiritual, if slightly more airborne successor to Brian Eno’s Music For Airports, the sublime harmonics of ‘Jet Sounds’ will surely also earn the release an unallocated seat alongside John Cage’s seminal 4’33” and The KLF’s legendary post-rave masterpiece Chill Out.

There is also a 10-hour video…

Research confirms that white noise can help to send people to sleep. Recent reports explain that white noise allows the brain to block out sleep interruptions by displacing background noise and loud interruptive peaking sounds such as traffic, snoring and barking dogs.

Recordings of white noise have also been used to calm babies, aid studying and even help overcome writer’s block.

Sleep expert Dr Sandra L Wheatley, who has consulted on production said “The soft, repetitive, ambient drone of white noise can drown out sounds, gently settle the brain and aid the on-set of sleep. There is also strong evidence that it can dampen out disruptive noises that can disturb our slumber. The low throb of a powerful jet engine is ideal for this. easyJet have captured the perfect tones for the release.”

It is a competitive week in the music charts with easyJet facing rivalry from chart-topping popstar Pink, indie band Bastille and American rockers Fall Out Boy.

Tina Milton, Head of Cabin Crew from easyJet said “Since the introduction of the NEO with its quieter cabin, we’ve created a more relaxed environment for our customers. We thought we would share this experience and help our customers get a good night’s rest in their own home, whilst helping to raise money to support The Children’s Sleep Charity. Who knows we might even become the first airline to hit the UK top 40 single and album charts.”

Vicki Dawson, Founder and CEO of The Children’s Sleep Charity said “This is a fantastic, fun idea from easyJet as we know repetitive, consistent white noise can help some people who suffer from disturbed sleep get a better night’s rest – the gentle humming of a jet engine can help to support some children and families to get a better night’s sleep. We’re delighted that easyJet are donating the proceeds from the sale of the single and album to our charity, these funds will help us to further support children and families with sleep issues and provide accredited training for professionals.”

White Noise Machines can cost up to £40 to purchase however ‘Jet Sounds by easyJet ‘is available to download as a single for just 0.79p and an album which features an extended cut for £7.99 from iTunes [LINK], Amazon [LINK] and Google Play [LINK] – with all proceeds donated to The Children’s Sleep Charity [LINK]. There will also be limited edition vinyl prints available exclusively via easyJet’s Facebook page [LINK].

A ten-hour video recording is available via easyJet’s YouTube channel [LINK].

Nation’s favourite British artworks revealed in Samsung Frame TV study

Posted on July 26th, 2017 in Taylor Herring News,Technology PR.

Pictures: available here

LONDON, 26th July 2017: Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art.

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The Art Audit was commissioned to mark the launch of The Frame – a ground-breaking new TV from Samsung which blends art and technology.

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The innovative screen seamlessly becomes a piece of art when not being used, with Art Mode offering over 100 specially curated built in pieces of art (with many more available for purchase), or the option to display your own cherished photography.

The mysterious Bristol street artist, who makes witty and profound social statements with his infamous stencils, topped the list of artistic greats with his 2002 work, in a UK-wide survey to get a better picture of the art which makes us tick. Constable’s The Hay Wain, which hangs in the National Gallery, was second.

The Frame National Art Audit tasked 2,000 British adults with voting for their favourite visual artworks from a shortlist drawn up by a panel of dedicated arts editors and writers.

The results see contemporary artists on a par with the old masters – pointing to an eclectic national taste that even allows for works which have been mass produced on an industrial scale.

The heavily reproduced The Singing Butler by Jack Vettriano takes third position, whilst album artwork owned by millions is now considered fair game as decorative art, with record sleeves for The Beatles, Pink Floyd and The Sex Pistols highly prized by the nation and figuring in the top 20.

The nation’s favourite Top 10 artworks by British artists are:

Banksy; Balloon Girl – 44%
John Constable; The Hay Wain – 33%
Jack Vettriano; The Singing Butler – 31%
JMW Turner; The Fighting Temeraire – 30%
Antony Gormley; The Angel of the North – 27%
L S Lowry; Going to the Match – 26%
John William Waterhouse; The Lady of Shalott – 26%
Peter Blake; Sgt Pepper album cover – 23%
Hipgnosis and George Hardie; Dark Side of the Moon album cover – 23%
George Stubbs; Mares and Foals – 22%

More than half the top 20 was drawn from works created in the 20th and 21st century, despite the riches stretching back across the preceding centuries.

Indeed, nearly a third of the works (30%) date from just the past 25 years.

The nation’s love of sculpture, public art and record sleeves meant that only half the top 20 works were traditional paintings or drawings. Installations by the likes of Damien Hirst and Tracey Emin, despite commanding top dollar from collectors, failed to connect with the public and did not make the top 20.

Two female artists also appear in the top 20 with Bridget Riley’s Movement in Squares and Maggi Hambling’s Scallop reaching 15th and 18th place respectively.

The study found that more than eight in ten (86%) of those who display artworks in their home hang pictures as their primary source of home decoration, followed by family photographs (55%).

However, Brits should also be wary of what they display – the findings suggested that over seven in ten of us (73%) admit we judge people based on the art and pictures we see in their homes. With that in mind, one in five of those in the study (19%) said they have changed or hidden artwork when they had visitors for fear of what people may think.

The survey shows that more than two-fifths of us (42%) are funding the artists of today – and possibly the stars of tomorrow – by hanging original artworks in our homes. And the changing tastes in what constitute artworks are demonstrated by the number of people who say they hang record sleeves on their walls, with 38% saying they did so. The resurgence in vinyl sales over the past few years has been partly fuelled by buyers snapping up albums to display rather than play.

The survey also shows that landscapes are our most popular choice of visual art (60%) with photography (48%) and portraits (29%) close behind.

The home appears to be the place many people use to appreciate art – while almost three quarters of Brits say they have some form of artwork on their walls (70%), less than half have visited a gallery in the past year (46%). The pre-loaded art on the Samsung’s The Frame means Brits can enjoy art in their homes for no extra cost thanks to the TV’s 100 specially curated built-in works of art, or the option to display your own cherished photography.

 Robert King, VP of Consumer Electronics, Samsung UK and Ireland said: “It’s fascinating to lift the lid on the nation’s art tastes and also to get an idea of the changing nature of the way we consume artworks. Now we are taking another step in this evolution by transforming the TV screen into a gallery with the launch of The Frame. TVs are very much a focal point of our living spaces and this idea opens up a new way to view and display art in the heart of our homes. And unlike traditional artworks, you can change them at the press of a button to match your mood.”