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easyJet crown the best Harry and Meghan ‘lookalikes’ in Europe

Posted on May 15th, 2018 in Taylor Herring News,Taylor Herring PR.

Images: free for editorial use

Rhys Whittock from the United Kingdom and Inmaculada Santisteban Serrano from Spain, were crowned winners of an international lookalike contest to find Europe’s best Royal couple doppelgangers.

The pair, a striking resemblance of the Royal lovebirds, had to impress judges with their regal wave, romantic wedding proposal and bridal bouquet throw.

The duo was amongst competing couples, from all over Europe, to take part and flew into London for the final round of judging. The contest, organised by Europe’s leading airline easyJet, saw over 3,000 people enter the competition with the winning pair receiving a year’s worth of free flights.

United Kingdom’s other finalist Danni Burnett, took home second place in the contest alongside Carlos Lamothe Blazquez from Spain.

The judging panel was led by Duncan Larcombe, former Royal Editor of The Sunand author of Prince Harry: Inside the Story, Susan Scott of Susan Scott’s Lookalikes and Prince William lookalike Simon Watkinson. The judges rigorously adjudicated the finalists on their resemblance, proposal speeches and regal demeanour.

The contest also received some quirky entrants including a ginger kitten, a pygmy goat and a dog.

Property developer Rhys Whittock, 34, from the United Kingdom, said: “My family and friends have often said I looked like the young Prince, but I certainly didn’t think I’d be crowned the winner.”

His winning partner was equally pleased, teacher Inmaculada Santisteban Serrano, 34, from Spain, said: “To be compared to the bride-to-be is a real honour and I’m flattered that I have been voted as the best double for one of the most famous women in the world.”

Head judge, Duncan Larcombe, who crowned the winning pair said: “I was bowled over by the calibre of the finalists and think that they all possessed traits associated to the famous Royal duo. It takes certain qualities to be recognised as the pair, and our winning couple embodied the bride and grooms’ characteristics flawlessly”

Tina Milton, Director of Cabin Crew at easyJet said: “Europe really brought the Royal X-Factor to the competition with thousands of hopefuls vying to be crowned as the best Royal couple lookalikes.

Whilst competition was tough, Rhys and Inmaculada stood out from the rest with their remarkable regal resemblance.

Our very own easyJet Royal got the chance to experience the traditional Royal procession route whilst on a horse carriage accompanied by their own footmen and champagne.”

All finalists were flown to London to take part in the final stage of the competition and were all awarded the ‘Royal easyJet experience’, which included return flights, accommodation, food and transportation during their stay, a Buckingham Palace tour and Madame Tussauds tickets, giving them the doppelgangers the opportunity to meet the soon-to-be Royal newlyweds. ­­

Brides dash to win wedding bash

Posted on May 8th, 2018 in Consumer PR.

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Download video > HERE in 16;9 and HERE in 1:1

With peak British wedding season approaching, the race down the aisle has started early for some couples.

Earlier today 40 brides and grooms, in full wedding attire, were spotted dashing through London ahead of first ever ‘Pimm’s Spritz Wedding Dash’ competition, all hoping to win their dream wedding bash.

The to-be-weds traversed Westminster Bridge and past Westminster Abbey, before crossing the finishing line at Battersea Park.

The event included 1km obstacle course, during which the couples faced fun, physical manifestations of matrimonial challenges including hurling bouquets, a ‘balloon slalom’ and a torrential downpour (delivered by powerful sprinklers) before carrying their partner over the finishing line – all in pursuit of an £8,000 prize.

The competition was hosted by the drinks brand to celebrate the launch of its new Pimm’s Spritz wedding cocktail.

Pimms Wedding Dash (16:9) from St Marks Studios on Vimeo.

Daniel Carey, 33, and Jade Wollett, 27, from Wimbledon, won the Running of the Brides-inspired race. The couple, who met in Fiji 5 years ago playing beach volleyball, were awarded a wedding directory package from Rock My Wedding worth £8,000.

Jade said, “We were really looking forward to the race today and cannot believe we’ve won. There was such tough competition! We cannot wait to use our prize to make our wedding even more amazing.”

The winning couple celebrated with a Pimm’s Spritz cocktail, the tipple that can add a little fizz to any wedding.

Elly Martin, senior brand manager for Pimm’s, said: “Marriage is most definitely a marathon not a sprint but with peak wedding season approaching we wanted to help contestants stay on course for their big day. We’re raising a glass of Pimm’s Spritz to all those celebrating their ‘I Do’s’ this year.”

Couples were selected at random to take part in the Wedding Dash after entering a ballot to win a wedding reception prize.

The quirky event reflects the fact that the UK’s ceremonies are veering away from the traditional. More than two in five Brits (44%) attest to having attended a wedding that wasn’t in a church or traditional wedding venue. A third of the nation have attended a wedding in a castle (30%) and a quarter (24%) attended a ceremony on a beach. Furthermore, one in ten (12%) had attended a wedding on a boat. In light of these lavish wedding locations, it is unsurprisingly that most Brits (90%) agreed that weddings have become extremely expensive over the past five years

Pimm’s, the iconic British tipple, was created in 1840 by James Pimm and first sold in his famous Oyster Bar in London.

The new Pimm’s Spritz cocktail is a mix of Pimm’s No.1, sparkling wine, lemonade and garnished with mint and cucumber, the perfect way to bring a little sparkle to any celebration.

Hyper-realistic robot launches new season of Westworld

Posted on April 18th, 2018 in branded content,Entertainment Brands,Experiential Marketing,PR Stunt,Publicity Stunts,Television PR.

Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent “hosts”.

Images to view/download: https://www.flickr.com/gp/taylorherringpr/14VV27

Watch the behind the scenes creation of Fred the robot here: https://youtu.be/PoH71gYipL4

Watch Fred the robot interacting with the public here: https://youtu.be/Z7_2iC_Y_a0

Download link for videos and B-Roll available on request

 NOW TV commissioned five engineers from robotics company Engineered Arts to build ‘Fred the Robot’ who is modelled on a real 55 year old male, named Tedroy Newell.

Over twelve weeks the team developed several hundred thousand lines of computer code and tens of thousands of components, including a sophisticated metal skeleton, silicone skin, real hair and solid acrylic eyes, all 3D-scanned from Tedroy to bring Fred to life.

Research commissioned by NOW TV, polling 2000 British adults, revealed that more than two thirds (69%) of Brits are worried or fearful at the prospect of robots taking over their jobs, while 40% believe a robot could do their job just as well if not better than them.

To field test Fred, NOW TV rigged a London pub with hidden cameras and planted Fred in the bar to see if he could beguile the public, a nod to the show’s central premise where humans interact with artificially intelligent robots indistinguishable from humans.

Relaxed in the bar, the android struck up conversations with unsuspecting members of the public, telling them about Westworld on NOW TV.

Reactions from pub goers ranged from startled confusion to fear and unease as they digested a series of weighty questions including ‘what are your thoughts on the impending humanoid robot invasion?’, and laid witness to a scheduled malfunction in which Fred starts to glitch before dramatically shattering a pint glass.

Fred’s human-like interactions were controlled by Engineered Arts’ telepresence system, which uses inbuilt sensors, cameras and microphones to track what and how people interact.

He then responded appropriately with emphasised gestures and punctuated speech voiced by a remote operator. He was created to engage in natural conversation in real time as a human would.

 Emma Quartly, marketing director at NOW TV, said: “We are still a long way away from creating artificially intelligent hosts as sophisticated as those in Westworld, but to celebrate the show’s return we wanted to give the general public a little taste of what is possible.

 Fred is the next generation in human-like robotics and so it seemed fitting to hand the show’s promotion over to him. Needless to say, there were some stunned reactions…especially when in true Westworld style he starts to glitch.”

 55 year old Londoner Tedroy Newell, who the robot was modelled on, said: “Seeing yourself in robot form is a very, very strange experience. I’m honestly amazed at how realistic they were able to make it look – you can barely tell us apart. Not many people have had the chance to meet their ‘robotic twin’ so it’s very cool to have been a part of this project for NOW TV.”

 The stunt was located at The Prince Alfred public house in Maida Vale.

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