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Taylor Herring launch female pilot recruitment campaign for easyJet

Posted on August 28th, 2018 in Taylor Herring News.

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easyJet has launched a national campaign to inspire more girls to become airline pilots.

In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport.

Leading the cast was nine-year-old Hannah Revie, the daughter of real easyJet captain Emily Revie. In the short film (dubbed ‘Catch Up, If You Can’), Hannah adopted DiCaprio’s swagger in full easyJet uniform and was flanked by an entourage of boys, playing the role of the cabin crew, aptly played by children of easyJet staff, to inspire young girls to pursue a pilot career.

easyJet surprised holiday-goers and business travellers at London Southend Airport by reshooting the famous scene with a cast of children, aged between five and nine years-old, putting a girl front and centre.

By re-shooting the movie scene easyJet hopes to course-correct notions forwarded by Hollywood movies like Top Gun, The Aviator and Flyboys that being a pilot is a man’s job.

The campaign was devised and delivered by PR and creative agency Taylor Herring alongside the agency’s new video production arm St Marks Studios.

Agency co-founder James Herring, Senior Account Director Sam Corry and Senior Account Manager Frankie Allen lead the project on behalf of the airline.

The campaign was grounded in the findings of new research. A poll of 500 easyJet pilots found that as children, the boys were more likely than girls to consider a career as a pilot. More than half (55%) of male pilots knew they wanted the job by the age of 10. Women were less keen and had only thought about the career by the time they were 16 – or even older.

The research found that positive childhood role models, like TV and movie stars, family members, and meetings with real pilots, were vital to inspiring young people to consider the career and so the airline is continuing its campaign to increase the visibility of pilots outside of airports. In the three years since launching the Amy Johnson Flying initiative easyJet pilots have visited more than 150 schools and colleges to promote the career. The airline is now also working with Girlguiding to offer an Aviation badge for Brownies.

Hannah’s mum, easyJet captain Emily Revie who comes from four generations of pilots and also features in the film, said: “When I was at school being a pilot was definitely considered a career for the boys and I was told to think about what else I could do as a job. This misconception isn’t helped by Hollywood producers who have a habit of always putting male actors in the cockpit. I’m really pleased to be taking part in an initiative to encourage more girls like Hannah to consider the career. I love my job and would recommend it to anyone.”

Chris Browne, easyJet’s Chief Operations Officer, said: “It is clear from our research that changing perceptions and ambitions for women starts in school. We wanted to create an entertaining but thought provoking take on this famous movie scene, to inspire more girls to pursue this rewarding career. We hope that our campaign inspires a new generation of pilots, challenges gender stereotyping and encourages more women to take to the skies.”

Daughter Hannah said: “I think girls can do any job they want. I really enjoyed taking part in the film and it felt so exciting to wear a real pilot uniform like my mummy. One day I could be a pilot just like her and also the fifth pilot in my family.”

The airline wants to encourage new talent into the cockpit to address an industry gender imbalance through its Amy Johnson Initiative, which it launched in 2015. The Initiative has been linked with an influx of female talent to the airline – new entrant female pilot numbers at easyJet have grown from 6% (2015) to 13% (2017). easyJet has set a target for 20% of new pilots joining the airline to be women by 2020 at a time when only 5% of all pilots worldwide are female, as benchmarked by the International Society of Women Airline Pilots.

In FY 2018 easyJet will recruit 460 new pilots to meet record demands for the airline for a third consecutive year, as its European network continues to grow. Opportunities range from cadet pilots starting their career to experienced co-pilots and captains from other airlines and the military.

The Generation easyJet Pilot Training Programme is now open for aspiring pilots to apply.

To find out how to become a pilot for easyJet visit http://becomeapilot.easyjet.com/

 

Dave reveals the Top 10 gags from Edinburgh Festival 2018

Posted on August 20th, 2018 in Taylor Herring News.

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UKTV’s award-winning entertainment channel Dave has announced the winner of the eleventh annual Dave’s Funniest Joke of the Fringe award.

Adam Rowe’s witticism about the irony of being fired from a job centre was voted the winner: “Working at the JobCentre has to be a tense job – knowing that if you get fired, you still have to come in the next day.”

It was crowned the funniest of the Fringe with 41% of Brits voting it the top tickler, after it was nominated from his show Undeniable at Just The Tonic @ The Caves.

In its mission to find the most hilarious one-liners, Dave enlisted the help of an expert panel of ten judges, consisting of the UK’s foremost comedy critics.

They scoured venues at the world-famous Edinburgh Festival Fringe to nominate their six favourite jokes, with the shortlisted gags, which are listed anonymously, then voted on by 2,000 Brits to reveal the jokes they found funniest.

Dave’s Top 10 Funniest Jokes of the Fringe Festival 2018:

1. Working at the JobCentre has to be a tense job – knowing that if you get fired, you still have to come in the next day. Adam Rowe – 41%

2. I had a job drilling holes for water – it was well boring. Leo Kearse – 34%

3. I took out a loan to pay for an exorcism. If I don’t pay it back, I’m going to get repossessed. Olaf Falafel – 29%

4. In my last relationship, I hated being treated like a piece of meat. She was a vegan and refused to touch me. Daniel Audritt – 28%

5. What do colour blind people do when they are told to eat their greens? Flo and Joan – 26%

6. I’ve got a new job collecting all the jumpers left in the park at the weekends, but it’s not easy. They keep moving the goalposts. Darren Walsh – 25%
7. Trump said he’d build a wall but he hasn’t even picked up a brick. He’s just another middle-aged man failing on a DIY project. Justin Moorhouse – 25%

8. (=) I lost a friend after we had an argument about the Tardis. I thought it was a little thing, but it seemed much bigger once we got into it. Adele Cliff – 24%

(=) Why are they calling it Brexit and not The Great British Break Off? Alex Edelman – 24%

10. I think love is like central heating. You turn it on before guests arrive and pretend it’s like this all the time. Laura Lexx – 24%

Winner Adam Rowe first got on stage to do stand-up comedy in 2010. A little over a year later, he was named Liverpool Comedian of the Year, quit his bar job and pursued a comedy career. He has been touring with his Undeniable tour this year.

On his joke claiming the top spot, Adam Rowe said: “I’m absolutely over the moon and quite blown away by this! It’s my favourite joke in the show, as it ends the bit I’m most passionate about; trying to dispel a few myths of what it’s like to be brought up on benefits. It’s such a huge honour, I really never expected to be in with a shout of winning things like this, so it’s just a massive but lovely surprise. Thank you very much!”

Now in its eleventh year, previous winners of the coveted award include Ken Cheng, Masai Graham, Tim Vine, Rob Auton, Stewart Francis, Zoe Lyons and Nick Helm.

The Dave award, which is open to both established and up-and-coming comedians, pays homage to the wealth of talent on offer at the Edinburgh Festival Fringe and shines a spotlight on the skill of writing a cracking one-liner. To ensure that there is no bias towards well-known or favourite comedians during the public vote, the jokes are listed with no reference to the comedian that wrote and performed them – meaning it is purely judged on the humour of the jokes themselves.

Luke Hales, Dave channel director, said, “This year, the news agenda and every day British idiosyncrasies have provided some wonderful opportunities for comedians to use their creative and comic genius in giving us all a giggle. As ever, we have enjoyed some quite brilliant one-liners and are delighted to crown Adam Rowe as the recipient of this year’s Dave’s Funniest Joke of the Fringe Award!”

The Edinburgh Fringe Festival is widely acknowledged to be the biggest arts festival in the world and takes place every August for three weeks in Scotland’s capital city.

2018 marks the eleventh year of Dave’s Funniest Joke of the Fringe. You can also follow Dave on Twitter: @davechannel, Facebook: @davetvchannel and Instagram: @dave_tvchannel.

Daisy Lowe undergoes incredible transformation for Samsung QLED launch

Posted on August 2nd, 2018 in Taylor Herring News.

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NEWS! British model Daisy Lowe poses up a storm in never seen before photographs, which see the female style icon blended seamlessly into a wall and living room.

Daisy Lowe has been cleverly camouflaged into two stunning set-ups: the first set-up sees the model disguised into a posy of daisies while standing against a bespoke design of her namesake flower.

The second set-up sees Daisy in a reclining pose, painted into a cushioned navy couch as she transforms to quite literally become ‘part of the furniture’.

Daisy was painted by world-leading body paint artist, Carolyn Roper, with the set-ups taking a painstaking eight hours to complete. Daisy exhibited her sensational physique as she was meticulously camouflaged into the background environment.

The creative was specially designed to celebrate the launch of the Samsung QLED TV, which can seamlessly blend into the background through its unique Ambient Mode functionality. In the same way Daisy has been painted to disappear into her surroundings, the QLED TV can disappear into the wall behind it by mimicking different wall designs, patterns and colours1.

The campaign follows recent research commissioned by Samsung that reveals six in ten Brits consider big, blank TV screens to be an eyesore, as they fail to blend in with the rest of the home interior.

Robert King, Vice President Consumer Electronics, Samsung Electronics UK & Ireland, said: “We wanted to celebrate the ground-breaking QLED TV range by showcasing the beauty of its ambient technology. Daisy’s stunning transformation emulates the QLED’s ability to seamlessly replicate its surroundings when it’s put in Ambient Mode. It’s high time we said goodbye to boring blank TV screens in the home.”

Daisy Lowe said: “TV time is definitely my chill out time after work. I think it’s incredibly important to have a calm and serene personal space, especially when we’re surrounded by screens nowadays.

“Over the past few years, I feel we’ve seen TVs get bigger and bigger and these big black rectangles have come to dominate our living spaces a bit. So to have the technology to blend your TV in with your own interior style and taste is an amazing thing.”

The new QLED TV from Samsung signposts a revolution in TV design to match our increasingly sophisticated interior design tastes – it can blend in with the décor of the home or display imagery when not in use1, effectively banishing the ugly black screens which have dominated our living rooms for so long.

 To find out more about Samsung’s QLED TV, visit http://www.samsung.com/uk/tvs/qled-tv/highlights/

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