Creative Brand Communications


February 24, 2010

Be A Monk For The Weekend.

Keeping tabs on the art of product promotion with this occasional ‘stunt of the day’ blog ….

AUSTRIA; Franciscans from Maria Enzersdorf, site of a monastery since the 15th Century, are opening their doors as they need recruits. During the weekend they will have the chance to work and pray with the monks.

pr stunt

The Franciscans say they want to provide people with a realistic impression of life as a monk, and are accepting men up to the age of 40. The scheme, which is free, started in October last year and since then, the chaplain says, three people are now considering becoming monks.

And it is not just for men – an order of Franciscan nuns is also offering weekend introductions to the sisterhood.

Source BBC


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