Creative Brand Communications


May 25, 2010

Alesha Dixon Launches Exclusive Dance Classes for LA Fitness.

LONDON; Tuesday 25th May 2010: Pop songstress Alesha Dixon is on a quest to get Britain fit and healthy this summer, as she unveils Alesha’s Dance Fusion – a fun and energy enhancing dance class exclusive to LA Fitness, hitting its 80 gyms nationwide from Monday 29th May.


In her first major initiative for the gym chain since becoming Creative Director, Dance Fusion draws on Alesha’s rhythmic flare and eye catching routines previously showcased throughout her pop career and on Strictly Come Dancing.

The exclusive dance class fuses Alesha’s favourite dance styles, mixing funky blends of Latin, street and hip hop styles. The dancefloor diva, hailed for her perfect pins, injects her enthusiasm for moving and shaking into this brand new product, a lively and exhilarating set of routines that add another dimension to the studio classes currently on offer. Dance Fusion combines a variety of specially choreographed dance moves with aerobic steps designed to mix the pace and really work the heart.

“I’ve never enjoyed working out the conventional way – I want something different, something uplifting and most importantly something fun. I’ve tried to bring some diversity to Dance Fusion, and while the primary aim is to get gym goers fit and healthy, they might even pick up some new moves along the way,” she says.

Alesha devised the routines alongside the LA Fitness team, and trainers across LA Fitness’ 80 gyms nationwide will now offer new and existing LA Fitness members the chance to get fit the Alesha way. The dance class is suitable for members of any age – from 16 to 60.

Alesha’s four year collaboration with LA Fitness will see her actively involved in producing several innovative initiatives and original classes for the chain – the second of these is due for release in September. Members can also keep up with Alesha’s lifestyle tips and follow exclusive content at

It’s time to get into the groove on the gym floor – Alesha’s Dance Fusion has arrived…

Press Contact: Taylor Herring PR +44 208 206 5151


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