Creative Brand Communications

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Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into a cramped (but stylish) New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew the attention of Manhattanites walking by, who spread news of the ad.