Experiential PR Campaigns
experiential activations ~ innovating with media
To launch new Smirnoff Cider, we styled a branded, raspberry-pink tractor to bring the product to consumers across London via sampling activities for 2 days ahead of the August Bank Holiday weekend.
How we helped the nation lose its spares tyres with Kwik Fit's spare tyres
We were hired by Red Bull stage the famous Soapbox race in London. More info here.
Reaching new heights of dating, we helped DoingSomething.co.uk deliver the World’s Highest Urban Ice Bar and the first ever dating party on Levels 69 and 72 of Western Europe’s tallest building. More info here.
We staged an eyebrow-raising fashion stunt to promote Channel 4's new series of online short programmes on 4OD. (more about it here)
We devised and constructed the Word's First Amphibious Ice Cream Van for Cadbury and toured Britain's beaches. More info here.
We staged an exhibition at the V&A to mark Private Eye's 50th anniversary. More info here.
We unleashed 'The Gory Gourmet', a brain burger van, which toured London's food markets to serve up fresh grilled offal to promote zombie TV hit The Walking Dead. More info here.
Taylor Herring were tasked with amplifying the famous Heineken Walk in Fridge advert by promoting a pop-up version that would be housed in a vacant shop on Kings Road, London. More about it here.
On behalf of comedy channel Gold we took over the train and station platform announcements at Euston for a week in a bid to cheer up commuters. More here.
A pimped-up trolley promotes Sainsbury's Red Nose campaign to shoppers.
On behalf of pesto pioneer Sacla' we staged an impromptu Opera in the food aisles of Waitrose. bringing the foodhall to a standstill. More about it here.
Movie streaming service blinkbox asked us to to help them mark their release of Star Trek Into Darkness . We worked with a top illusionist to perform some cunning teleportation trickery which caused a stir among thousands of shoppers in Westfield.
We helped spread the word about new TV channel Really by taking over a beauty salon in the heart of London’s West End offering a female-friendly haven offering free ‘celebrity fit’ beauty treatments. Appointments were only to be available via pre-registration through the channel’s Facebook page. More about it here.
We helped Discovery Networks International stage their biggest media launch of the year with Bear Grylls.
Our remit included managing invitations and accreditation for 400 media from across the globe, running a media junket and promoting an attention grabbing opening number. More about it here.
BLIMEY! > check out what else we can do > viral video production, spectacular outdoor creations, experiential expertise, news generation, newsjacking and publicity stunts.
[for more info contact: james [at] taylorherring.com]