Video Games

creating stand-out coverage for your brand

We have  won awards for the fresh, dynamic approach we have brought to the sector.

We reinstated Lara Croft’s Tomb Raider at the top of the Computer Games chart with a programme of promotional activity that also picked up Best Consumer Campaign at the CIPR Excellence Awards. For the full case study click here.

We have helped Batman: Arkham Asylum, Just Cause 2, Final Fantasy XIII and Kane and lynch2: Dog Days to No.1 in the all format charts.

Batman: Arkham Asylum saw a campaign that achieved near perfect reviews and more than £60m worth of print and broadcast coverage alone, not to mention several hundred web hits, on its journey to pick up the BAFTA for Game of the Year.

For Just Cause 2 we staged an experiential day - taking media to an airfield and had them fire rocket propelled grenades at disused planes, ‘urban surf’ on top of a speeding car and paraglide behind an armored personnel carrier.

We staged a fan event for Final Fantasy XIII which saw the biggest turn out in HMV’s history with more than 2,000 RPG fans queuing round the block the night before launch.

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Drum and Bass legend and street artist Goldie painted his own billboard advert to launch Kane and lynch2: Dog Days. Then he shot it to pieces with live ammunition and hung it in Brick Lane.

For IO Interactive’s Mini Ninjas we found the world’s youngest martial arts black belt, five year old Varsha Vinod, and brought her over from her home in Allappuzha, India, to demonstrate her incredible ‘mini ninja’ skills to British media. She even sparred with Evan Davis on the Today programme (Varsha won).

We do things differently to get games truly talked about and stand out in a crowded entertainment sector.

For further information please contact james@taylorherring.com

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Featured Case Study

Batman: Arkham Asylum

delivering No.1 success

View case study

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