What The Client Said
“Taylor Herring has worked on the year long PR campaign for Boom! The team have tackled this challenging project thoughtfully and have been resourceful, tenacious and meticulous throughout. We have been delighted with the results.”
Eleanor Parker, Senior Press Manager, MTV

Background
• MTV asked Taylor Herring to raise awareness of their school’s initiative, MTV BOOM!

• The project which encourages vocational and creative video making skills amongst Britain’s school children was in its second year.

• Taylor Herring were briefed to deliver a dedicated PR campaign which would raise both national and regional awareness around the launch, the classes and the end of year awards ceremony.

Results
• The Taylor Herring PR campaign increased the amount of coverage received in year one twenty-fold.

• Our initial launch announcement was covered in all the key publications from Music Week to Broadcast - placing the initiative firmly on the TV map.

• The eight press days gained a huge amount of print coverage – with major features running in The Times and Guardian. Branded television and radio coverage included interviews with Radio 1’s Newsbeat, LBC, Teachers TV and ITV Central News reaching a combined audience of over 7 Million people. In addition, all of the classes were covered comprehensively by local press and radio.

• A London awards ceremony rounded off the campaign and achieved extensive regional coverage for the finalists.