Our Remit
Taylor Herring were retained by LIVINGtv in 2002 - for the past four years we have worked alongside the in-house team on a corporate and consumer PR brief.

With our help LIVINGtv has undergone a complete brand transformation. With significantly smaller programming budgets and marketing spends than its core competitiors – we have worked alongside the Programming and Marketing teams to devise and deliver innovative and impactful communications strategies.

We have promoted Living’s key acquisitions ranging from Will and Grace and Charmed to Queer Eye for the Straight Guy.

The agency has handled channel trade profile, media training, seasonal schedule launches, anniversary celebrations, overseen two channel re-brands and managed series publicity for over 60 priority shows including Most Haunted, Extreme Makeover and Kath and Kim.

Results
LIVINGtv has boosted its commercial impacts of 16 to 34s by 57%, ABC1 adults by 51% and revenues by 20% year on year. In 2005 Living TV beat off all their terrestrial rivals to take Channel Of The Year at the prestigious Broadcast Awards – here’s what the judges had to say…

“It’s pink, it’s paranormal and it has been the most successful multichannel brand of the past year – putting both digital and terrestrial rivals in the shade. Living TV has ambitions to establish itself as the “sixth channel” in UK multichannel homes and, on last year’s showing, it may succeed in doing so. A panel of programme-makers along with Broadcast’s editorial team decided that Living punched far above its weight in 2004. Over the past year Living TV served up a masterclass in how to grab viewers’ attention in a market of 300 channel choices. A knack of picking hit acquisitions that others miss – and an ability to spot TV trends before the competition – has made Living a force to be reckoned with.”

What The Client Said:
“I'm so impressed and appreciative of all your hard work and dedication - you've all contributed so much in making us a success.”
Judy Wells, PR Manager, Living TV

“In a crowded multi-channel market place of over 400 stations you have got to punch above your weight to be seen and be heard. Taylor Herring embraced this challenge and worked closely with Living to turn us from a down market women’s chat show channel into a cool entertainment brand. How successful were Taylor Herring? Living TV was Broadcast Channel of the Year 2005 beating every other channel including the Terrestrials. Taylor Herring are passionate, focussed, funny, creative, dedicated and they get results.”
Richard Woolfe, Channel Controller, LIVINGtv

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