The Ivor Novello Awards
The British Academy of Composers & Songwriters hired Taylor Herring to handle publicity for The Ivors.

The Ivor Novello Awards are internationally respected as Britain’s major platform for recognising songwriting and composing talents. The awards celebrate the creative forces behind the UK music industry and are judged and presented by the writing community.

Now in their 6th decade, the list of previous award winners reads like a who’s who of the British music industry and includes Sir Paul McCartney, Oasis, Lord Andrew Lloyd Webber, Chris Martin, Damon Albarn, Amy Winehouse, Gary Barlow, Mick Jagger, Robbie Williams and Annie Lennox.
The agency won a three-way pitch for the account and has been tasked with devising a campaign to increase pre-awareness of both the awards ceremony and the Academy’s work.

Taylor Herring will also be working to promote The Ivors long time sponsors – the Performing Rights Society alongside the media management of the awards itself.

The Ivor Novello Awards is BASCA’s flagship event, celebrating excellence in British songwriting, composing and music publishing.

The awards can celebrate artistic excellence in a specific work, exceptional sales or performance figures, or recognise the outstanding achievements of a particular songwriter or composer throughout their career.

Over the years the awards have reflected changing tastes in popular music, identifying and celebrating the contribution made by British music both in the UK and across the globe. The Ivor Novello Awards have been sponsored by PRS for Music for more than thirty years.

BASCA, the British Academy of Songwriters, Composers and Authors, is the professional association for all music writers in the UK; with over 2,000 members, it is the single voice for British music creators.

BASCA works to foster a sense of community amongst songwriters, lyricists and composers, and to campaign on their behalf in the domestic, European and international political arenas. We work closely with our members, keeping them informed in a constantly changing environment via our publications, websites and seminars. BASCA also presents the British Composer Awards and Gold Badge Awards annually.

Academy Fellows: John Adams, David Arnold, Sir Malcolm Arnold, John Barry, Pierre Boulez, Sir John Dankworth, George Fenton, Sir Elton John, Barry Gibb, Maurice Gibb, Robin Gibb, Sir Paul McCartney and Sir Peter Maxwell Davies.

www.basca.org.uk