James Herring, Cath Taylor, taylor herring public relations media, music and entertainment brands
home about us case studies hall of fame testimonials background colour
events force 10 news contact us links
 
the insider piers morgan
 
Case Study: The Insider by Piers Morgan
Client: Ebury Press
 

Following the huge success of our campaign for ‘Feel - Robbie Williams’ by Chris Heath - Ebury Press hired Taylor Herring PR to promote ‘The Insider by Piers Morgan’. A coordinated campaign on TV, radio and press delivered another No.1 best-seller.

‘The Insider’ dominated the media on publication and instantly became No.1 in The Sunday Times chart. Not only did it fill thousands of column inches with its revelations about prominent political and showbiz figures, it was critically acclaimed across the broadsheets for its unique and fascinating insight into the world of celebrity, royalty, politics and the media.

Piers Morgan, former editor of the News of the World and Daily Mirror, is no stranger to gossip and scandals. Morgan’s diaries record his relationship with the rich and powerful: Diana, Charles and Camilla, James Hewitt, Tony and Cherie Blair, Gordon Brown, Jordan, George Michael, Elton John, Rupert Murdoch and Gazza merely begin the list.

The Insider will be noted for exposing for the first time the realities of New Labour’s relationship with the media. Entertaining, engaging and compulsive, The Insider is a delicious guilty pleasure - exposing the truth behind some of the biggest names in Britain.

‘A right, rollicking good read’
Andrew Neil, Evening Standard

‘Scurrilously entertaining’
The Observer

‘One of the most uproarious and indiscreet accounts of public life in recent times’
Daily Mail

‘Opinionated, gossipy - utterly compulsive'
Grazia

`A riveting read with splendid anecdotes’
The Times

back to case studies menu

 
main menu
west london public relations - taylor herring