The Celebrity World Exposed!

Publisher Ebury Press have hired Taylor Herring PR to promote former Heat Editor Mark Firth’s hotly anticipated ‘The Celeb Diaries’.

The Celeb Diaries is the exposé of the celebrity world of the noughties.

Taylor Herring have been tasked with delivering a national consumer campaign for one the publishers key autumn releases - which in addition to newspaper and magazine features is expected to include high profile chat shows and radio promotion in addition to a major online push into showbiz blogs and entertainment sites.

Celebrity is the decade's biggest obsession. And Mark Frith has had a ringside seat with unprecedented access to some of the biggest stars and most sensational stories of recent years. Now, for the first time, he's opening up his diaries. Addictive reading, this is the story of the inexorable rise of this thing called celebrity, crammed with previously unheard of stories about the likes of Victoria and David Beckham, Jude Law, Amy Winehouse, Take That, Geri Halliwell, Jonathan Ross, Ewan Macgregor, Will Young and many, many more. Then there was the row he had with Gordon Brown at Downing Street…Heat was there for the incredible rise and fall of Big Brother, and started the Size Zero debate. Tony Blair even agreed to appear topless in their pages.

Frith, one of the most successful magazine editors of the last decade stepped down from editing celebrity gossip bible Heat, having landed a book deal. The multi award-winning editor took over the helm at Heat in January 2000 and took the magazine from imminent closure to one of top ten best selling magazines in Britain. He has been credited with turning it from a unisex entertainment title into a celebrity magazine for women. Sales when he took over were under 72,000 an issue and now exceed 500,000 copies every single week.

Ebury Press, publish the highly successful Piers Morgan books The Insider and Don’t You Know Who I Am.

Taylor Herring have a high profile track record in Book PR having promoted the Richard & Judy Book Club since launch and handled campaigns for a number of bestsellers including Robbie Williams, Piers Morgan, Annabel Karmel and Oliver James.

Frith has picked up pretty much every British magazine publishing award going including the Mark Boxer Award for outstanding achievement in UK magazines from the British Society Of Magazine Editors. He has won eight other major awards including PPA Editor Of The Year twice and PPA Magazine Of The Year, twice.

Frith and his team launched heatworld.com last year (which is exceeding all targets) and heat radio, relaunched last year, has seen its listening hours leap by 57% year on year.

Mark is a successful broadcaster and media pundit. He presented Liquid News on the BBC THREE for a year and is a regular contributor to The Apprentice: You're Fired, Strictly Come Dancing: It Takes Two and on Radio Two's Steve Wright in the Afternoon.