Ultimate Fighting Championship set for UK launch

Taylor Herring Public Relations have been hired by the worlds leading
mixed martial arts brand - Ultimate Fighting Championship to handle
all aspects of PR around the organisation’s UK launch. The agency
have started work on a campaign to promote the UK launch of Ultimate
Fighting Championship via a series of national events.

Taylor Herring will be embarking upon a three tiered campaign
promoting the live events, generating features and publicising the
organisation’s involvement with consumer shows and exhibitions.

Ultimate Fighting Championship is officially the World’s fastest
growing spectator sport. The first UK event UFC event will take
place at the MEN Arena, Manchester on Saturday 21st April and will be
the largest mixed martial arts event ever to be staged in Europe and
will be available live on Setanta PPV.

Taylor Herring have a long association with UFC having promoted the
brand’s televised output via Bravo, a retained agency client.

Marshall Zelaznik comments, ‘Our launch in the UK with live events
has been several years in the planning. With these events we will
compliment the current availability of UFC programming on Bravo to
generate the same kind of excitement and interest for the sport that
we have seen in the US. The team at Taylor Herring impressed us their
knowledge of the UFC brand with their energy and creativity. I am
looking forward to working with them on this exciting effort.”

For more information, or current UFC fight news, visit www.uk.ufc.com
and www.ufc.com.

Press Contact: peter.mountstevens@taylorherring.com