The
Idea
Bravo,
in conjunction with evolution expert Dr Oliver Curry of the London
School of Economics, embarked upon a research story that predicted what
man will look like in 1000, 10,000 and 100,000 years time.
Execution
Dr
Curry presented Bravo with his findings on what man might be
expected to look like in future years of evolution. Issues
taken into considerations included the change in facial features,
height and skin tone.
A
detailed and engaging press release announcing the key findings
- including the fact that in the year 3000, man would be six
and half foot tall with coffee-coloured skin was prepared and
sold in aggressively to the
national press.
An
illustration of what man would look like over the next 1000,
10,000 and 100,000 years, in the style of Darwin's famous -'From
Monkey to Man' image, was also created and sold
in alongside the news story as captivating picture capital.
Dr
Oliver Curry was also made available to interview for broadcast
media.
Results
The story
led the day's news agenda on its release.
News stories
appeared in The Guardian, The Times, Daily Telegraph, Daily
Record, Daily Express, The Sun, Daily Star, Daily Mail, Metro
and Evening Standard.
Dr Curry
completed a full day of radio interviews including The Today
Programme on BBC Radio 4, Radio Five Live as well as live ten-minute
appearance on Sky News.
The story
had a huge worldwide online pick up and even featured in Have
I Got News For You!
It was
also chosen as PR Week's 'Hit' of the
week.
What The Client Said
“Just
to say what a fantastic branding exercise for Bravo - it was
clearly the right story for Bravo which reflected where we
are going with the channel, and many thanks to all the team
for all your hard work”
Jakki
Lewis,
Senior Press Officer, Bravo
“Absolutely
brilliant!”
Jonathan
Webb, Head
Of Programming, Bravo
“A
stunning amount of coverage!”
Dave
Clarke, Commissioning
Editor, Bravo
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