Company PR Events - taylor herring

Live events, launches, parties and stunts have always been a major element in Taylor Herring's integrated publicity campaigns.

So in summer 2007 we launched a dedicated division - Taylor Herring Events - to deliver high end design and production services, as well as the creative development and media management that clients like The National Theatre, Channel Four, Disney, Bafta, Sky One and IPC Magazines already loved us for.

To date, Taylor Herring Events has created immersive experiences and positioning events for Disney, Discovery Networks Europe, V1, Living, gurgle.com, 19 Management and Escape Studios, many of which you can see in our promo film (left). We've also secure the talent and delivered the next-day stories where appropriate.

The new events division is led by events supremo (and former television PR) Danielle Nay who has created unique events, entertainment properties and brand partnerships for many of the UK's top brands and media owners including the BBC, Channel 4 five, Microsoft, Buena Vista International, Twentieth Century Fox, Sony Computer Entertainment Europe, O2, Courvoisier and L'Oreal Luxury Brands.

Contact: danielle.nay@taylorherring.com


Case Study: Living’s 15th Birthday A year on from our fabulous Dirty Dancing-themed schedule launch for Living, Taylor Herring won a pitch to produce the channel’s 15th birthday bash. On-screen talent - as well as press, media buyers and producers – glammed up and flocked to A Night at the Living Mansion. The entire experience was deeply interactive, designed as a series of talking points and photo opportunities to maximise press coverage. A series of themed zones within the mansion – entrance, gardens, library, whisky bar, games room, home cinema, bedroom, bathroom, shoe larder – created a variety of moods and backdrops for pictures and partying. We then introduced a wealth of performers to bring the Mansion properly to life. A pair of massive security guards flanked the door, with glossy Great Danes on rhinestone leashes. A sexy female chauffeur polished the Aston Martin parked on the forecourt. A bare-chested gardener mowed the lawn. A uniformed bell-hop was in charge of the lift. A beautiful mermaid greeted guests from a vast tank in the entrance hall. Flower pot girls poured cocktails from pink watering cans. Stilt statues flanked the doors to the atrium. A Lucky Dip girl sat in the roll top bath pulling out sample beauty products from Rodial. An Agent Provocateur cutie read bedtime stories to guests on the enormous round bed, while they were massaged by Urban Chill. The Powderpuff Girls ran the Lipstick Jungle-themed beauty counter, offering lip makeovers. A uniformed usherette hosted the Home Cinema and distributed popcorn to guests. Via live performances from Buck’s Fizz and Cleopatra, the party also provided a showcase for Pop Goes The Band, a hot new entertainment property on Living. Cocktails were named (in the style of handbags) after Living talent – The Kelly, The Brooke, The Lisa, The TPT. Canapes paid tribute to London’s top restaurants including Nobu and The Ivy, whilst bowls of comfort food (bangers & mash, fish & chips, noodles) were also available. “A MASSIVE thank you to everyone who helped make last night a fantastic birthday extravaganza!! Another fab event from LIVING, we certainly lived up to our reputation of holding the best events in telly. Buck’s Fizz and the poodles stole the show."


High School Musical - European Premiere Taylor Herring were hired by Disney to handle the European media launch of the hit movie High School Musical. The Emmy Award-winning television film is one of the most successful Disney Channel Original Movies ever produced, with one sequel already confirmed, as well as a number-one soundtrack that is certified triple-platinum, making it one of the most commercially-successful records of the year. (full case study...)


National Theatre – Fast Forward Launch A spectacular party held in the former Saatchi Gallery, featuring original live performances. Champagne flowed throughout the evening which was sponsored by Moet and Chandon. A charity auction was conducted by Sotheby’s, offering a variety of once in a lifetime opportunities. The performers included Clive Rowe, Alison Jiear, Benjamin Lake and the chorus of Jerry Springer – the Opera; performers from Matthew Bourne’s Pay without Words; Samuel Barnett, Patricia Hodge and Alex Jennings in a piece by Alan Bennett and ‘The History Boys’ performing a song from Alan Bennett’s play with specially written lyrics for the occasion. The Fast Forward fund raising event and dinner was followed by Fast Forward Backstage, a stylish party designed to be accessible and affordable for younger NT supporters.


Launch of More 4 Following a five-way competitive pitch Taylor Herring PR were appointed as consultants to More4 and advised on all aspects of the launch from including the creation and execution of the launch event. A star-studded launch party was held at a unique underground venue The Shunt Vaults, London Bridge. All the guests were sent a teaser invitation printed on a silk black blindfold. Celebrities at the event included Gordon Ramsay, Dermot O'Leary, Daniel Craig, Alex Zane, Jimmy Carr, Jimmy Choo, Trevor Eve and Justin Lee Collins. Partygoers were treated to entertainment by Big Chill headliners Zero 7 and Soul II Soul’s Jazzie B. Rhubarb food design chefs were brought in to create a Noveau British menu. More 4’s guests were the first in the UK to taste Wokka Saki, other drinks sponsors included Piper Heidsieck, Glennfiddich and Kronenbourg Blanc. (full case study...)


Sky One Launch Taylor Herring created a unique event for Sky One’s Autumn schedule launch which followed their brand values; big, popular, disruptive and original. A circus themed open air event was created in the centre of Portland Square in central London. Circus acts took place in a branded Big Top with a hire-wire trapeze elevated 30ft in the air entertaining everyone outside. Other entertainment included a Helisphere, walking heads and mini motor racing. The catering was provided by Cellar Society which included canapés and a variety of food stall such as a creperie, hog roast stand, candy floss and a burger bar.


Mr Men Exhibition To celebrate the 35th anniversary of the iconic children’s brand we staged the first ever Mr. Men art exhibition, working with The Animation Art Gallery. The exhibition was planned to coincide with the release of the new books featuring Mr Birthday and Little Miss Birthday, written and illustrated by Adam Hargreaves, son of original creator Roger. (full case study...)


The Inside Soap Awards The magazine’s star-studded event of the year which celebrates the cream of soap talent, took place at La Rascasse. Taylor Herring also lined up a broadcast partner Living TV who screened a one hour special from the event. Guests included Shane Richie, Steve McFadden, Tracey Preston, Suranne Jones and Jessie Wallace.


The British Comedy Awards Taylor Herring handled all PR for The British Comedy Awards in 2003, 2004 and 2005 – coordinating all media for the prestigious event and working with sponsors to maximise the value of their investment. (full case study...)


Britain’s Next Top Model Launch Taylor Herring were given the mission to make Britain’s Next Top Model the party of the summer which was held at Debenham House on Holland Park. The models took part in a fashion show which gave the illusion that they were walking on water as they strutted across a swimming pool. Food was provided by Fiona Frith and guests included Lisa Snowdon, Paula Hamilton, David Walliams, Jimmy Carr and Peaches Geldof.


FIFPro World XI Player Awards. Taylor Herring were hired to handle international, trade and consumer PR for the inaugural FIFPro World XI Player Awards. The awards, which were the world’s first and only international peer-voted football awards, were staged at BBC Television Centre. A host of internationally renowned stars from the worlds of football, film, music, television and fashion gathered to celebrate the achievements of the world’s most gifted footballers. Footballers present included international football stars Wayne Rooney, Frank Lampard, John Terry, Ronaldinho and Cristiano Ronaldo. The campaign achieved a massive worldwide reach, spanning TV, radio, print and online in over 24 countries. Over 450 print news and feature articles were generated. (full case study...)


Paramount 10th Anniversary Party Taylor Herring helped the Paramount Comedy Channel celebrate their 10th birthday by arranging a piss up in a brewery. The night of comedy and music, at the Truman Brewery, was hosted by Lenny Beige and his band ‘The Fickle Hand of Fate’ and direct from NYC - Freestyle Love Supreme. The Comedy Store, presented an exciting line-up of new talent.


Men’s Health Magazine Launch We helped Men’s Health magazine conclude their nationwide search for a home-grown cover model with a glittering celebrity awards dinner at La Rascasse (at Café Grand Prix, Berkeley Street W1), the London outpost of Sting & Bono’s Monte Carlo hangout.


The Loaded Lafta Awards Taylor Herring were invited to handle PR for the Loaded Lafta Awards at Sketch in central London. Guests included Justin Lee Collins, Jimmy Carr, Russell Brand, Alan Carr, Ricky Tomlinson, Oli Chris and Scott Mills. The event kicked off with a champagne reception followed by the awards lunch which drifted into the evening where everyone danced the night away to the tunes of DJ Goldie. (full case study...)


Extreme Makeover Launch We staged a Celebrity Botox Party for Living TV to celebrate the launch of Extreme Makeover on Living TV. Held at the aptly named private members club, The Hospital, the soiree included Botox treatments, eyebrow threading, pedicures and Brazilians. Cosmetic surgeons mingled with guests and gave advice on any ‘work’ they might need. Nip tuck waiters were handing out rejuvenating cocktails throughout the evening. (full case study...)


Comic Aid We handled PR for the UK’s biggest ever comedy gig at Hammersmith Apollo. Britain’s biggest comedy stars teamed up to raise money for the Asian Tsunami disaster appeal. The event was hosted by Jonathan Ross, Jack Dee, Graham Norton and Lily Savage with a stellar comic line-up that included Dawn French, Julie Walters and Victoria Wood, Lee Evans, Jimmy Carr, Johnny Vegas, Bill Bailey, Bo’ Selecta! star The Bear, Jo Brand, John Culshaw, Eddie Izzard, The League Of Gentlemen and Alistair McGowan.