Results
The story dominated the day’s news coverage with
fully credited news stories and features running in Daily
Mirror, The Sun, Daily Star, Daily Mail, The Times, Metro,
The Telegraph, The Guardian, The Evening Standard, The
Independent, The London Paper and The Daily Express.
Steve North, the Channel Head, completed numerous radio
interviews and the survey was discussed and credited on
Radio 2 and Sky News TV. There were over 100 online hits
for ‘Dave – Britain’s greatest wit’ including
all the core news sites and numerous music and entertainment
sites.
Our campaign reached over 30 Million people and is still
quoted and talked about to this day.
The channel exceeded all expectations in terms of viewers
with the average share of viewers increasing by 227% in
launch week. The channel continues perform strongly and
is now consistently performing as a top ten channel (terrestrials
included).
Awareness of the channel increased by 13% over the campaign
period and 8.6 Million new viewers have been bought to
the UKTV network through Dave.
|
