The mane attraction at Cheltenham Festival

a tweed suit designed for a horse

Case Study Film:


Creating a splash for William Hill we revealed the world’s first Harris Tweed suit designed specifically for a race horse ahead of this year’s Cheltenham Festival.

The new equestrian fashion range, modelled by veteran race horse Morestead, features a three-piece suit complete with shirt, tie and flat cap.

Sir Anthony McCoy, a Cheltenham Gold Cup champion on two occasions, was pictured getting into the spirit of the annual festival whilst riding Morestead.

We tasked former Alexander McQueen apprentice, Emma Sandham-King, with creating a stylish Harris Tweed suit to celebrate the start of the 2016 Cheltenham Festival.

Emma Sandham-King and her team of seamstresses and tailors, spent 4 weeks creating the enormous tailored three-piece suit using over 18 metres of genuine tweed shipped from the Isle of Harris.

The custom made suit has been created with ten times as much fabric as an equivalent human suit.


300+ pieces of high value, fully credited media coverage.