Thunderbirds Are Go!

Launching the ITV show with a stunt on The Thames

The Brief

ITV briefed us to create an exciting spectacle to drive awareness and promote tune in of the new series Thunderbirds Are Go.

The iconic Thunderbirds series was returning to British TV screen after 50 years, so we wanted to bring the show to life by building one of the iconic vehicles from the series and surprising Londoners on their way to work.

The Campaign

We briefed a team of TV prop specialists to build Thunderbird 4, the submersible underwater rescue vehicle from the TV show.

The model, measuring 15ft and made from fibre-glass, took over six weeks to design, construct and paint.

48 hours before the launch of the show we deployed  Thunderbird 4 into the River Thames.

 The underwater cruiser departed from East London and made its way up the Thames passing iconic landmarks including Tower Bridge and the Houses of Parliament, en route to Tracy Island.

 Onlookers were left stunned as the famous bright yellow water vessel made its way through the City of London.

 Outcome

The stunt generated 14 Million impressions on Twitter with Thunderbird 4 trending in the UK and London.

The show launched with over 1.74 million viewers.

100 + fully credited articles generating over £750,000 worth of media coverage