The Smirnoff Cider tractor hits the streets

Experiential activation for Diageo

To launch new Smirnoff Cider, we styled a branded, raspberry-pink tractor to bring the product to consumers across London via sampling activities for 2 days ahead of the August Bank Holiday weekend  

The trailer featured Smirnoff Cider bottles and a social media competition, to encourage consumers to post on their social media channels.  

We hosted media house activity by visiting the media offices, and gifting Smirnoff Cider to journalists including a different competition mechanic as a ‘post a picture’ entry to win product

Result

A reach of over 11 Million people on social media and 220,000 video views