Bark to the future!

sponsorship amplification for Samsung at Crufts

The Brief

Samsung asked us to help build buzz around their sponsorship of Crufts 2015

Our Idea

Build a hi-tech dog kennel! 

The Campaign

24 hours before the opening of Crufts 2015, the ‘Samsung Dream Doghouse’ was unveiled.

With features including an entertainment wall, paw operated snack dispenser, ‘woofing’ tannoy system, hot-tub spa to name a few!

A lucky terrier cross, Gracie, tested the Dream Doghouse’s luxurious and high-tech design before a Samsung competition entrant took it home for her even luckier pooch!

Pictures and video widely distributed to media and our making of video embedded into dozens and dozens of sites.

 The Results

200+ pieces of media coverage

Huge interest from international publications and broadcast, including over 130 broadcast pieces