Robbie Williams

Personal PR

Brief

Taylor Herring has been retained by EMI since 2003 to handle ongoing media and public relations for Robbie Williams.

Our brief includes ongoing brand management, full PR support of his record and other commercial releases and tour activity.
 
Results

Recent work by the agency includes promotion of his No.1 selling album ‘Intensive Care’ (Oct 2005) and accompanying single releases, we also hosted an international launch (to 400 people representing 40 countries) in Berlin and handled promotion of the world-wide cinecast/TV gig ‘Live at the Velodrom’.

‘Intensive Care’ is one of the biggest selling albums of the 2005 achieving No.1 status in 18 countries, topping the airplay charts and accruing over 5.7 million sales and his biggest ever week one sale of over 380,000 units.

The Robbie Williams 2006 World Tour, launched by Taylor Herring in November 2005, sold out in record time. Over 1.6 million concert tickets were sold on the first day, valued at an estimated £80 million and smashing the previous Guinness World Record held by N Sync.

In 2004 – we launched Robbie Williams ‘Greatest Hits’ album – featuring the No.1 single ‘Radio’ which sold 6.7 Million. We also handled all publicity for the critically acclaimed biography - ‘Feel’ (written by Chris Heath) which topped the book charts for weeks.

In 2003 - we handled an integrated campaign for the release of his Knebworth concert ‘What We Did Last Summer’, which included a DVD premiere and hosting an international press conference at the Odeon, Leicester Square. The release is the fastest selling music DVD of all time.

In total Robbie Williams has accrued 22 top ten singles in the UK alone. Seven of his albums have reached No. 1 in the UK chart and his combined global album, singles and DVD sales currently stand at over 53 million. At the last count, he has won a record-breaking 15 Brit Awards, three Ivor Novellos, including one especially-prized for songwriting (with Guy Chambers), a Q Magazine Classic Songwriting Award and all manner of worldwide MTV gongs. Live at Knebworth, the commemorative album recorded over three nights in 2003 at which he played to 375,000 fans (another record), is the fastest selling live album the UK has ever seen.

Like what you see?
We can help you too. Just get in touch today.
  • January 30, 2012

    Elisabeth Murdoch to give MacTaggart Lecture 2012

    London, Monday 30th January, 2012: Elisabeth Murdoch, Chairman and CEO of Shine Group, will give thi...
    Read more
  • January 18, 2012

    Seven debut authors make top ten best reads list in 2012

    AN NHS audiologist who wrote between shifts, a police intelligence analyst and an investment manager...
    Read more
  • January 10, 2012

    Red Stripe – Make a speaker with Yuri Suzuki

    Follow Yuri’s instructions to make a speaker for your mobile audio device. For printed instructions ...
    Read more
  • January 03, 2012

    Weight Watchers and LA fitness unveil exclusive partnership

    LONDON, Tuesday 3rd January 2012: Weight Watchers and LA fitness have today announced a 12 month act...
    Read more