Robbie Williams

Personal PR

Brief

Taylor Herring has been retained by EMI since 2003 to handle ongoing media and public relations for Robbie Williams.

Our brief includes ongoing brand management, full PR support of his record and other commercial releases and tour activity.
 
Results

Recent work by the agency includes promotion of his No.1 selling album ‘Intensive Care’ (Oct 2005) and accompanying single releases, we also hosted an international launch (to 400 people representing 40 countries) in Berlin and handled promotion of the world-wide cinecast/TV gig ‘Live at the Velodrom’.

‘Intensive Care’ is one of the biggest selling albums of the 2005 achieving No.1 status in 18 countries, topping the airplay charts and accruing over 5.7 million sales and his biggest ever week one sale of over 380,000 units.

The Robbie Williams 2006 World Tour, launched by Taylor Herring in November 2005, sold out in record time. Over 1.6 million concert tickets were sold on the first day, valued at an estimated £80 million and smashing the previous Guinness World Record held by N Sync.

In 2004 – we launched Robbie Williams ‘Greatest Hits’ album – featuring the No.1 single ‘Radio’ which sold 6.7 Million. We also handled all publicity for the critically acclaimed biography - ‘Feel’ (written by Chris Heath) which topped the book charts for weeks.

In 2003 - we handled an integrated campaign for the release of his Knebworth concert ‘What We Did Last Summer’, which included a DVD premiere and hosting an international press conference at the Odeon, Leicester Square. The release is the fastest selling music DVD of all time.

In total Robbie Williams has accrued 22 top ten singles in the UK alone. Seven of his albums have reached No. 1 in the UK chart and his combined global album, singles and DVD sales currently stand at over 53 million. At the last count, he has won a record-breaking 15 Brit Awards, three Ivor Novellos, including one especially-prized for songwriting (with Guy Chambers), a Q Magazine Classic Songwriting Award and all manner of worldwide MTV gongs. Live at Knebworth, the commemorative album recorded over three nights in 2003 at which he played to 375,000 fans (another record), is the fastest selling live album the UK has ever seen.