Mischief Making With Paddy Power

Creating headlines for UK's most mischievous bookmaker

Taylor Herring have been working with Britian's most mischievous bookmaker for over a decade

The work has focussed on some main events of the sporting and entertainment calendar including The Brits, The World Cup, Royal Ascot, The Ryder Cup, the Euros, The Olympics and Cheltenham Festival.


The Drunk Tank

A bold new initiative promising to bring relief to the residents of Ascot was unveiled following a spate of alcohol-fuelled brawls at race meetings.

The campaign delivered 4 Million videos views and 100+ high value news articles.


World Cup: Professor Stephen Hawking

We teamed up with Britian's greatest scientific mind to solve England's World Cup and penalties mystery.

full case study here

Cheltenham: Lucky Pants Balloon

For the Cheltenham Festival 2013 we have unleashed this beautiful giant green hot air balloon, based on Paddy's famous Lucky Pants.

Sea Horse Racing

This April Fools day announcement trended on Twitter and became the subject of dozens of news articles.


Politics: Putin Rides Through Westminster

Londoners were left stunned after President Putin arrived in the capital on horseback, ahead of the biggest week in the horse racing calendar.

Usinmg prosthetics we recreated a famous photo of Putin taken in 2009, which saw the Russian President riding shirtless in Siberia’s Tuva region.


Ryder Cup: Sky Tweeting

Paddy Power engaged us to handle media relations around their campaign to take Twitter to the skies 10,000ft above the Ryder Cup.

We worked with Curb to deliver the stunt.

Full case study here.

The Brits: Gate-crashing as Daft Punk

 We caused a sensation on the Brit Awards red carpet  by sending in two guys fully kitted out as French techno-gods Daft Punk.

More about it here.

World Cup: Roy The Redeemer Statue

We created a 100ft high statue of England manager Roy Hodgson above the White Cliffs Of Dover on the eve of Euro 2012.

More about it here.

Cheltenham Festival: A Jockey For The Uffington White Horse

Installing a temporary jockey on Britain's most famous horse to celebrate Paddy Power's Cheltenham festival activity.


Royal Babies Hit The Town

To hijack media interest around the birth of the Royal Baby we unleashed these bad boys onto public transport and around town.


Lucky Pants

Paddy Power engaged us to handle media relations around their lucky pants campaign. 

which also involved creating and tactical deployment of this stunning hot air balloon.

Sponsoring London's Biggest Athletics event

Paddy Power engaged us to handle media relations around their sponsorship of an egg and spoon race in London, France. 

Giant Vuvuzela Truck

Paddy Power engaged us to handle media relations around the star of their Euro 2012 TV ad - a giant vuvuzela truck.