Mischief Making With Paddy Power
Creating headlines for UK's most mischievous bookmaker
Taylor Herring have been working with Britian's most mischievous bookmaker for the past 4 years.
We've devised or managed a whole range of high profile campaigns focussed on the main events of the sporting and entertainment calendar including The Brits, The World Cup, The Ryder Cup, Euro 2012, The Olympics and Cheltenham Festival.
World Cup: Signing-up Professor Stephen Hawking
In 2014 we teamed up with Britian's greatest scientific mind to solve England's World Cup and penalties mystery.
full case study here
Ryder Cup: Sky Tweeting
Paddy Power engaged us to handle media relations around their campaign to take Twitter to the skies 10,000ft above the Ryder Cup.
Full case study here.
The Brits: Gate-crashing as Daft Punk
We caused a sensation on the Brit Awards red carpet by sending in two guys fully kitted out as French techno gods Daft Punk.
More about it here.
World Cup: Roy The Redeemer Statue
We created a 100ft high statue of England manager Roy Hodgson above the White Cliffs Of Dover on the eve of Euro 2012.
More about it here.
Cheltenham Festival: A Jockey For The Uffington White Horse
Installing a temporary jockey on Britain's most famous horse to celebrate Paddy Power's Cheltenham festival activity.
Royal Babies Hit The Town
To hijack media interest around the birth of the Royal Baby we unleashed these bad boys onto public transport and around town.
Paddy Power engaged us to handle media relations around their lucky pants campaign.
which also involved creating and tactical deployment of this stunning hot air balloon.
Sponsoring London's Biggest Athletics event
Paddy Power engaged us to handle media relations around their sponsorship of an egg and spoon race in London, France.
Giant Vuvuzela Truck
Paddy Power engaged us to handle media relations around the star of their Euro 2012 TV ad - a giant vuvuzela truck.