More 4

Channel launch

Following a five-way competitive pitch Taylor Herring PR were appointed as consultants to More4 and advised on all PR aspects of the launch from off-air marketing to the creation and execution of the launch event.

The campaign was a critical and popular success which delivered one of the biggest ever audiences for a new channel launch.

Peter Dale, the head of More4 said; "For a public service channel to create this impact with a challenging schedule in such a hugely competitive market is an extraordinary achievement.”

More4 ‘the adult entertainment channel’ launched on 10th October 2005 – to provide entertainment programmes, inspiring and intelligent documentaries, news, original drama, film and debate.

The opening night schedule included the UK premiere of the hotly anticipated Blunkett scandal drama ‘A Very Social Secretary’.

Ongoing U.S exclusives included The Daily Show, West Wing and Curb Your Enthusiasm.