A Christmas surprise at KwikFit

staging a magical event for customers

The Brief

KwikFit asked us to stage a magical event for customers to help promote their Free Winter checks offer.

The Campaign

An unexpected trip to their local Kwik Fit turned into something truly magical for ten children in a new Christmas video that we devised, shot and distributed by earned and paid channels.

At their Whestone garage in North London, the children bumped into Santa Claus, his trusty reindeer and a present-stacked sleigh!

In the hidden-camera film, the kids gasp in astonishment as they realise that the jolly, bearded gentleman perusing a map of UK flight paths in the garage reception is in fact a VIP visitor from the North Pole.

We orchestrated the festive surprise for their customers’ children and with the help of their parents, gave Santa a hand in finding out what they really wanted for Christmas this year.

Results

Our film came No.2 in Campaign Magazine's Top 10 of all Christmas ads this year - beating the likes of M&S and John Lewis.

11 million videos views and 50+ news articles