Delivering an Olympic Campaign for Kellogg's

influencer activation

Overview

Taylor Herring have been appointed lead creative agency for an eight month long Olympic campaign for Kellogg’s.

We were awarded the brief following a competitive pitch process and the agency have been appointed to work closely with Kellogg’s retained media agencies on a remit aimed at amplifying Kellogg’s role as official sponsors of Team GB.

We've been been tasked with devising the core creative for the eight month campaign which will span the key pre/during/after Olympic periods as well as overseeing the PR and digital execution.

Our team will be working closely with a number of Great British Olympians on the execution, including Sir Steve Redgrave, Louis Smith and Rebecca Adlington.

Creatives

April:

The #GreatStarts campaign launched 100 days out from the Olympics) with video and picture content featuring several Olympic stars recreating iconic Hollywood morning scenes.

The campaign will roll out over the coming months and will include a UCG competition where the public will be encouraged to share their #GreatStarts for a chance to win a trip to Rio to see the games live. 

May:

Louis Smith gave an insight how he gets his day off to a great start, with a remarkable morning routine that includes somersaults, pommel horse practice and the splits!

The video shows how the London 2012 silver medalist starts his day by climbing out of bed and walking down the stairs on his hands.

Somersaults onto the sofa, pommel horse practice and press ups on the counter also form part of Louis’ unique wake-up performance.