Game Of Thrones

Launching Season 4 of the hit TV show on blinkbox

The Brief

Following on from our award-winning campaign for Season 3, TV and movie streaming service blinkbox (from Tesco) asked us to help them celebrate their release of Game Of Thrones, Season 4.

The client wanted two creative, content-powered and newsworthy ideas that would appeal to Game Of Thrones devoted uber-fans and drive online traffic and Twitter chatter.

Creative #1

A photoshoot features a trio of pugs styled as cast members in a barking homage to Game of Thrones.

 ‘The Pugs of Westeros’ sees Roxy, Blue and Bono playing doggy versions of the main characters, including conniving King Joffrey.

more pics here

The Results

2 Million video views

220 pieces of media coverage.

62.7 Million Twitter impressions

Creative #2

Weddings have been the setting for some of the most dramatic moments in the show so we launched a quest to find a couple who’d jump at the chance to have a Game of Thrones themed ceremony, complete with authentic costumes, a White Walker and even ‘wolves’.

Superfans Darren Prew (37) and Kerry Ford (33) from Hereford tied the knot styled as Daenerys Targaryen and Jon Snow, with friends and family transformed into other lead characters from the hit show.

We booked Eastnor Castle in Herefordshire for the wedding. Located in the Malvern Hills, the imposing gothic fortress is flanked by watch-towers and perches on the edge of a stunning lake.

The stunning makeover of the twelve-strong wedding party took over 50 hours of fitting, styling and theatrical make-up, all handled by our expert team. 

The bride stunned guests with her surprise arrival on a white horse and the groom stepped out from nearby trees with two 'fierce' Wolf Dogs on leashes.

A behind the scenes video supported the photoshoot.

Results

The  campaigns occupied the #1 and #2 slot in The Guardian's Viral Chart in week of release.