Stormtroopers invade London!

How we helped Disney launch their Christmas blockbuster

To celebrate the launch of the new Rogue One: A Star Wars Story, Taylor Herring worked with Disney and Lukas Film to bring super fans, dressed as Stormtroopers, to London for an exclusive preview screening.

The Troopers were pictured across the capital, as they descended on Canary Wharf station, one of the filming locations for the new movie, and marched across Millennium Bridge.

The costumed fans caused a frenzy as they travelled across the UK en route to the exclusive fan screening.

Results

The pictures and video were featured in 125 articles, including 5 national pieces in print with a full page picture in Daily Mirror, 10 national online articles including Mail Online, Evening Standard Online, Mirror Online, Telegraph Online and Guardian.com.

The Stormtroopers’ appearance in London was broadcast on both ITV News and CNN.

There was a huge social media buzz surrounding the Stormtroopers invasion of London, with numerous tweets and social posts from high profile media outlets such as CNN, Yahoo!, Evening Standard and our video footage on Time Out’s Facebook page reaching over 3 million views and counting!