Extreme Makeovers

staging a botox party

Overview

  • LIVINGtv decides to go where other channels haven’t dared by commissioning the UK’s first plastic surgery make over show
  • Extreme Makeover would be a show where dreams came true and lives are changed.
  • Taylor Herring hired to manage and promote the series.


Objectives

  • To maximise media and audience awareness of the programme
  • To manage media exposure for all contributors and medical experts
  • To utilise case studies in all forms of media
  • To stage a launch party that would be both shocking, glamorous and be the most talked party in town.
  • Raise the profiles of ‘Extreme Team’ experts
  • Handle negative fall-out


 
Plan of action

  • To utilise all contributors in all forms of media
  • To create attention around the incredible makeovers in the show with before and after stories placed in national and regional press
  • Arrange for journalists experience procedures first hand.
  • Taylor Herring held a Botox party at The Hospital private members club for media and celebrities to launch the series which ended up being one of the most talked about parties of the year
  • Placing contributors on National TV and radio
  • To highlight revolutionary new techniques being used in the show and feature life changing stories of contributors who had been medically mis-diagnosed over the years.
  • A key aim was to raise the profiles of the Extreme Makeover team


Results

  • Over 90 national print features generated in major nationals, supplements and weeklies, 4 national TV items, 4 national radio items, 20 regional print and 12 regional radio appearances.
  • High profile appearances by both contributors and surgeons on This Morning, GMTV, Heaven & Earth, Richard & Judy.
  • One of Living TV’s biggest ever hits
  • Solid ratings built throughout the show culminating in tens of thousands of people applying for the second series.
  • Taylor Herring retained for second series