Extreme Makeovers

Overview

LIVINGtv decides to go where other channels haven’t dared by commissioning the UK’s first plastic surgery make over show
Extreme Makeover would be a show where dreams came true and lives are changed.
Taylor Herring hired to manage and promote the series.

Objectives

To maximise media and audience awareness of the programme
To manage media exposure for all contributors and medical experts
To utilise case studies in all forms of media
To stage a launch party that would be both shocking, glamorous and be the most talked party in town.
Raise the profiles of ‘Extreme Team’ experts
Handle negative fall-out

Plan of action

To utilise all contributors in all forms of media
To create attention around the incredible makeovers in the show with before and after stories placed in national and regional press
Arrange for journalists experience procedures first hand.
Taylor Herring held a Botox party at The Hospital private members club for media and celebrities to launch the series which ended up being one of the most talked about parties of the year
Placing contributors on National TV and radio
To highlight revolutionary new techniques being used in the show and feature life changing stories of contributors who had been medically mis-diagnosed over the years.
A key aim was to raise the profiles of the Extreme Makeover team

Results

Over 90 national print features generated in major nationals, supplements and weeklies, 4 national TV items, 4 national radio items, 20 regional print and 12 regional radio appearances.
High profile appearances by both contributors and surgeons on This Morning, GMTV, Heaven & Earth, Richard & Judy.
One of Living TV’s biggest ever hits
Solid ratings built throughout the show culminating in tens of thousands of people applying for the second series.
Taylor Herring retained for second series

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