Eat Them To Defeat Them

a public health campaign for ITV

We worked with ITV, Veg Power and Adam & Eve on a bold new integrated public health campaign to promote the benefits of vegetables to kids. 

The campaign launches tonight with the first ever TV ad for vegetables hitting our screens. Supermarkets have joined forces to amplify the campaign in store.

Supermarkets have joined forces to amplify the campaign in store.

Eat Them to Defeat Them’s strategy puts children in control in a fun, playful way, and speaks directly to them – playing to the truth that many kids think vegetables are gross – and engaging with kids and parents in a brand new way, looking to reinvigorate how vegetables are viewed and consumed.