Making magic with Disney
creating headlines for world's biggest entertainment brand
Taylor Herring haveworked with Disney for over a decade - partnering with the brand on a vast range of high profile campaigns.
From innovative outdoor marketing, creative news generation, to celebrity engagement we have devised and managed projects for home entertainment products, movie releases, Parks & Resorts attractions and liscened products.
Winnie the Pooh Saves the Bees
At a time when the decline of bees dominated the media, we launched a campaign which saw one of Disney’s most loved characters, and the one who loves honey the most, show us ways to get bees back in the trees.
Partnering with the British Beekeepers Association and Egmont Publishing we created a ‘bee-friendly’ guide of 10 simple steps that families could enjoy together to save help save the bees – inspired by Winnie the Pooh and Friends.
Results: 75+ fully credited media coverage includes: Daily Telegraph, The Times, Daily Express, Daily Mirror, Metro, Mail Online, Telegraph Online, BBC News, Guardian Online, Express Online, Mirror Online, and 13 broadcast interviews.
Rogue One: A Star Wars Story
To celebrate the launch of the new Rogue One: A Star Wars Story, Taylor Herring worked with Disney and Lukas Film to bring super fans, dressed as Stormtroopers, to London for an exclusive preview screening.
The pictures and video were featured in 125 articles, including 5 national pieces in print with a full-page picture in Daily Mirror, 10 national online articles including Mail Online, Evening Standard Online, Mirror Online, Telegraph Online and Guardian.com and the Stormtroopers’ appearance in London was broadcast on both ITV News and CNN.
There was a huge social media buzz surrounding the Stormtroopers invasion of London, with numerous tweets and social posts from high profile media outlets such as CNN, Yahoo!, Evening Standard and our video footage on Time Out’s Facebook page reaching over 3 million views and counting!
Bringing the magic of Disney to Times Square
To launch Disney Park’s “Limited Time Magic” campaign, we devised a pretty cool concept in partnership with the in-house innovation team which saw a spectacular three storey ice castle appear in Times Square overnight, as if by magic.
Launching Disney’s Big Sleeves
To celebrate the launch of Disney’s new Big Sleeve Edition collectables we devised a press office strategy that saw a launch campaign, celebrity and influencer engagement, product placement in order to raise awareness and grab market share in the lead up to Christmas.
Results: 114 pieces of coverage including the Metro, Evening Standard, The Sun, The Daily Record, Empire Magazine, Metro.co.uk, Evening Standard Online and over 50 pieces of regional coverage.
Disney Junior’s The Lion Guard
We worked with Disney Junior to promote the launch of new hit show, The Lion Guard.
Beginning with a launch campaign that saw images of a traditional British family transformed into their own Lion Pride – generating a host of national online coverage, the project was then extended to promote a guest voice over role from actress and radio presenter Emma Bunton.
Our work with Emma included a launch announcement that generated 75+ pieces of coverage, targeted broadcast interviews and social media activity.
Results: 7 national online pieces, 80 online hits and 2 broadcast hits. Total pieces of coverage to date 91.
High School Musical
We have worked alongside the Disney Channel in-house team on the High School Musical brand since pre-launch – handling promotion and PR activity and two European premiers
We created positive media interest and excitement in the films prior to the premiere and cast arrival and in the run up to transmission by placing positioning pieces in key opinion forming press to kick start the campaign
Created mainstream press and broadcast coverage and generated buzz that directed people to all formats of High School Musical.
Handled press junkets and press conferences for all cast members - co-ordinating and handling artist time while in London with continual liaison with the American studio, agents and publicists.
Coordinated all media, both domestic and European for the Premieres – in Leicester Square and the O2 Arena.
Running the red carpet and booking celebrities Creation of VIP screenings and regional events including in store activity, Oxford Street signings Online and viral promotion.