Captain Wes Morgan signs for Captain Morgan

Creative product innovation following Premiership victory

Leicester City fans were be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his side’s victory in the Barclay’s Premier League title.

The fast turaround project involved release a limited edition bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer on the label with an image of the footballer.

The commemorative bottle features the Jamaican international star dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit.

The bottles flowed into production following a Twitter exchange between Captain Morgan and the player after Leicester City were crowned champions.

Results

17.6 million Twitter impressions from #OnlyOneCaptainMorgan with it trending in the UK

Initial tweet from @captainmorganEU has been re-tweeted over 11,000 times on Twitter  

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