British Comedy Awards

Event PR

Overview

For 3 years Taylor Herring have handled PR for the British Comedy Awards – our brief includes:

  • Management of awards process from nominations  to pre event coverage and event
  • Handling PR for the presenter, Jonathan Ross
  • To provide Full media management on the night
  • To promote the sponsors association with the event and their category at the awards
  • To drive TV audience viewing figures
  • To create positive media coverage of the event
  • To handle print, TV and radio press on the night and co-ordinate a press room back stage
  • Recruitment of key media partners
  • Liaison with nominees – their agents, managers and broadcasters
  • Staging a nominations launch
  • Driving pre event awareness with stunts and events
  • Placing competitions and promotions

 

Results

These have generated annually:

  • One of the most talked about TV awards ceremonies of the calendar
  • 505 National print pieces and 1,210 Regional print pieces
  • 260 National TV and Radio Interviews or News Items
  • In 2004 - ITV scored its higheset midweek ratings for more than three years
  • Onetel received over 400 branded accreditations