British Comedy Awards
Event PR
Overview
For 3 years Taylor Herring have handled PR for the British Comedy Awards – our brief includes:
- Management of awards process from nominations to pre event coverage and event
- Handling PR for the presenter, Jonathan Ross
- To provide Full media management on the night
- To promote the sponsors association with the event and their category at the awards
- To drive TV audience viewing figures
- To create positive media coverage of the event
- To handle print, TV and radio press on the night and co-ordinate a press room back stage
- Recruitment of key media partners
- Liaison with nominees – their agents, managers and broadcasters
- Staging a nominations launch
- Driving pre event awareness with stunts and events
- Placing competitions and promotions
Results
These have generated annually:
- One of the most talked about TV awards ceremonies of the calendar
- 505 National print pieces and 1,210 Regional print pieces
- 260 National TV and Radio Interviews or News Items
- In 2004 - ITV scored its higheset midweek ratings for more than three years
- Onetel received over 400 branded accreditations
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