Britain's Next Top Model

our search for a catwalk star

Overview  

Taylor Herring have been retained by Sky Living to handle publicity around Britain's Next Top Model since its inception in 2005

Agency Remit

Press management around series host Elle Macpherson and contestants

Briefing and management of all series winners

Facilitating behind the scenes features on overseas filming destinations - locations have included Malaysia, Rio De Janiero, Spain and Iceland

 Delivering announcements, news and picture stories to achieve a weekly presence within tabloid, showbiz and lifestyle media

Unit press and experiential features around key filming dates, such as the popular makeover episode and the catwalk challenge

Weekly press day with eliminated contestant

Generating hype and anticipation around the final result - last year we executed a week long press junket with the finalists ahead of the first ever live finale, which included a public vote

 Stills and clip placement across print and online outlets

 

Highlights

 Since the launch of the series, we have broadened the show's reach to achieve a presence in high end fashion press, alongside regular mainstream exposure - coverage highlights have included:

Two covers in The Mail on Sunday, You magazine

Behind the scenes features around the competition in The Sunday Times Style and The Guardian Guide

Weekly picture stories and contestant interviews in The Sun TV Biz

 Rolling coverage within Heat, to include behind the scenes feature, judge quote extracts and runners and riders contestant pieces

Cover features around Elle Macpherson in Skymag and Stylist

Contestant ‘real life’ profile interviews and fashion shoots in News of the World Fabulous, Sunday Mirror Celebs on Sunday, The Sun Buzz and Grazia

 

Results

-          Each series, we have reached an estimated audience of over 300,000,000 people were reached through print, broadcast and online outlets

-          Ratings have increased year on year by as much as 10%

-          The show now regularly attracts audiences of over 500,000 making it one of Living’s biggest home grown commissions