Britain's Next Top Model
our search for a catwalk star
Overview
Taylor Herring have been retained by Sky Living to handle publicity around Britain's Next Top Model since its inception in 2005
Agency Remit
Press management around series host Elle Macpherson and contestants
Briefing and management of all series winners
Facilitating behind the scenes features on overseas filming destinations - locations have included Malaysia, Rio De Janiero, Spain and Iceland
Delivering announcements, news and picture stories to achieve a weekly presence within tabloid, showbiz and lifestyle media
Unit press and experiential features around key filming dates, such as the popular makeover episode and the catwalk challenge
Weekly press day with eliminated contestant
Generating hype and anticipation around the final result - last year we executed a week long press junket with the finalists ahead of the first ever live finale, which included a public vote
Stills and clip placement across print and online outlets
Highlights
Since the launch of the series, we have broadened the show's reach to achieve a presence in high end fashion press, alongside regular mainstream exposure - coverage highlights have included:
Two covers in The Mail on Sunday, You magazine
Behind the scenes features around the competition in The Sunday Times Style and The Guardian Guide
Weekly picture stories and contestant interviews in The Sun TV Biz
Rolling coverage within Heat, to include behind the scenes feature, judge quote extracts and runners and riders contestant pieces
Cover features around Elle Macpherson in Skymag and Stylist
Contestant ‘real life’ profile interviews and fashion shoots in News of the World Fabulous, Sunday Mirror Celebs on Sunday, The Sun Buzz and Grazia
Results
- Each series, we have reached an estimated audience of over 300,000,000 people were reached through print, broadcast and online outlets
- Ratings have increased year on year by as much as 10%
- The show now regularly attracts audiences of over 500,000 making it one of Living’s biggest home grown commissions